Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: <ul>
<li>The expanding objectives of direct marketing in the digital age </li>
<li>Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention </li>
<li>CRM applications, data mining, call center, campaign management, and sales force automation </li>
<li>Customer experience management--connecting customers and brands at every touch point </li>
<li>Brand building with direct marketing tools and techniques </li>
<li>The growth of direct marketing in Europe, Asia, and Latin America </li>
<li>Methods of international marketing--both direct and telemarketing </li>
</ul>
Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

Successful Direct Marketing Methods

Business & Money

Stone, Bob

Jacobs, Ron

Management & Leadership

McGraw=Hill

Successful telemarketing: Opportunities and techniques for increasing sales and profits

PRENTICE/HALL

Chronicling the author's battle against kidney cancer, an inspirational guide shows how a positive attitude and close community involvement can, in the face of crisis, enhance life and fight illness. 40,000 first printing. $50,000 ad/promo. Tour.

Where the Buffaloes Roam: Building a Team for Life's Challenges

Humphries, Jenny Stone

Biographies & Memoirs

Addison-Wesley

Endorsed by Edexcel, this second edition of Religion and Society has been completely revised and rewritten to cover Unit H of the Edexcel GCSE in Religious Studies Specification A. In line with the most current specification, it provides a contemporary view on religion in society today. Exam questions, tips and annotated answers help students to get to grips with the exam requirements and thoroughly prepare them for the Short Course.

Religion and Society: Mainstream Edition

Religion & Spirituality

Watton, Victor

Religious Studies

Hodder Murray

Religion and Society: Foundation Edition

Lessons from a lifetime spent at MIT, the Pentagon, White House, and Los Angeles City Hall. I learned leadership and management by trial and--often--error. Many of the lessons were profound and imprinted on my heart. Some were things that "everybody knows," but I didn't yet. The stories in this little book are about the lessons that were imprinted on my heart, never to be forgotten. Many are about leadership, some merely about life. Tom Peters loved this book and wrote, "This is as fine a leadership book as I have read in many many a year. Read. Act. ASAP."

OSTENTATIOUS TIME-WASTING: Tales from the White House, Pentagon, and City Hall

Robert Stone

With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! <ul>
<li>Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers </li>
<li>Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more! </li>
</ul>

Successful Direct Marketing Methods, Seventh Edition

Marketing & Sales

Confessions of a Civil Servant is filled with lessons on leading change in government and the military. Bob Stone based the book on thirty years as a revolutionary in government. It comes at a time when the events of 9-11 are sharpening America's demands for government that works at all levels. The book tackles fourteen overarching themes in government, developed through entertaining stories of Stone's own experiences as a civil servant. Among the topics Stone covers are 'tackling a job when you haven't a clue,' 'organizing for the mission,' 'dealing with difficult bosses,' and 'getting past the barriers to change.' This book is a must-read for anyone in, or considering taking, a leadership position in government, the military, or any large organization, public or private.

Confessions of a Civil Servant: Lessons in Changing America's Government and Military

Leaders & Notable People

Rowman & Littlefield Publishers

Confessions of a Civil Servant is filled with lessons on leading change in government and the military. Bob Stone based the book on thirty years as a revolutionary in government. It comes at a time when the events of 9-11 are sharpening America's demands for government that works at all levels. The book tackles fourteen overarching themes in government, developed through entertaining stories of Stone's own experiences as a civil servant. Among the topics Stone covers are 'tackling a job when you haven't a clue,' 'organizing for the mission,' 'dealing with difficult bosses,' and 'getting past the barriers to change.' This book is a must-read for anyone in, or considering taking, a leadership position in government, the military, or any large organization, public or private.

Historical

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Books by Stone, Bob