Provides a DVD collection with the help website: The Digital Bits. This title is organized by genre: action, classics, chick flicks, music, and more. It features the DVD technology such as: D-VHS, HD-DVD, and more.

The Digital Bits Insider's Guide to DVD

Computers & Technology

Hunt, Bill

Doogan, Todd

Graphics & Design

McGraw-Hill/TAB Electronics

A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686

Search Engine Marketing Inc.: Driving Search Traffic To Your Company's Web Site

MORAN, MIKE

Business & Money

IBM Pr

The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to <ul>
<li> Focus relentlessly on business value, not tactics </li> <li> Overcome the obstacles that make search marketing so challenging </li> <li> Get into your searcher’s mind, and discover how her behavior may change based on situation or device </li> <li> Understand what happens technically when a user searches—and make the most of that knowledge </li> <li> Create a focused program that can earn the support it will need to succeed </li> <li> Clarify your goals and link them to specific measurements </li> <li> Craft search terms and copy that attracts your best prospects and customers </li> <li> Optimize content by getting writers and tech people working together </li> <li> Address the critical challenges of quality in both paid and organic search </li> <li> Avoid overly clever tricks that can destroy your effectiveness </li> <li> Identify and resolve problems as soon as they emerge </li> <li> Redesign day-to-day operating procedures to optimize search performance </li> </ul>
Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (IBM Press)

Industries

Ibm Press

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD! “My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.” —David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR “Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.” —Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc. “With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.” —Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. BONUS DVD Packed with Tools and Resources DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to <ul>
<li> Identify and leverage new search engine marketing opportunities arising from social media </li> <li> Align search engine marketing with your company’s evolving strategic and tactical goals </li> <li> Implement programs that drive sustainable improvements— not counterproductive quick fixes </li> <li> Systematically optimize your existing Web site search programs </li> <li> Manage the unique marketing challenges associated with large sites </li> <li> Create monthly scorecards and use them to drive improvement </li> <li> Provide effective guidance to content developers and designers in language they’ll understand </li> <li> Automate checking and reporting for every page on your site </li> <li> Choose effective target keywords, optimize your content, and attract links </li> <li> Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools </li> <li> Measure site-wide success rates across multiple systems and technologies </li> <li> Hire the right SEO consultant—and avoid the wrong ones </li> </ul>
Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. Foreword xxv Preface xxvii Acknowledgments xxi Part 1: The Basics of Search Marketing 1 Chapter 1: Why Search Marketing Is Important…and Difficult 3 Chapter 2: How Search Engines Work 31 Chapter 3: How Search Marketing Works 57 Chapter 4: How Searchers Work 81 Part 2: Develop Your Search Marketing Program 101 Chapter 5: Identify Your Web Site’s Goals 103 Chapter 6: Measure Your Web Site’s Success 119 Chapter 7: Measure Your Search Marketing Success 143 Chapter 8: Define Your Search Marketing Strategy 171 Chapter 9: Sell Your Search Marketing Proposal 199 Part 3: Execute Your Search Marketing Program 227 Chapter 10: Get Your Site Indexed 229 Chapter 11: Choose Your Target Keywords 267 Chapter 12: Optimize Your Content 293 Chapter 13: Attract Links to Your Site 337 Chapter 14: Optimize Your Paid Search Program 383 Chapter 15: Make Search Marketing Operational 447 Part 4: Beyond Search Marketing 477 Chapter 16: Explore New Media and Social Media 479 Chapter 17: Optimize Your Web Site Search 505 Chapter 18: What’s Next? 533 Glossary 551 Index 583

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

Web Development & Design

Dragons feature prominently in ancient lore. Fire-breathing monsters who hoard gold and carry off damsels are the villains (and secret heroes) of countless stories. Sadly, those giants are gone. Stories about Bigfoot and the Loch Ness Monster may occasionally grace the pages of our newspapers: but when was the last time you read a story about a dragon terrorizing a village? All is not lost, however. A lucky few of us know that dragons are still around: not the huge, hulking beasts that went up against St. George, mind you. These dragons are small and docile: but no less magical! Because they are magical, these dragons must be protected from those who would harm them. “Why would anyone want to hurt a dragon?” you ask. There are many reasons: money, fame and discovering the secret to near immortality to name just a few. A dragon is well-aware of these dangers. That is why a dragon (that’s right, the dragon) will select a human to protect it. How does the dragon know whom to choose? I don’t know. But they know: trust me. Why should you trust me? I have firsthand knowledge: a dragon chose me. My name is Richard Peterson, and I am a guardian.

A Guardian for Garson

Science Fiction & Fantasy

Fantasy

Alpha Wolf Publishing

Garson is a dragon who likes to get up to a lot of mischief in his, and his Guardians lives.  Find out how much, in this wonderful and entertaining book!

Children's Books

Crimson Cloak Publishing

A Full Grown Man

By his eighteenth birthday, Ben Bennefield is known as the boy who lost his heart to the Yankee girl who spent her summers in Gold Dust. Anna Mancini, an artist from New York, is older and far more sophisticated than Ben. Though she takes him as her lover, by summer's end, she realizes the vast differences in their backgrounds and she leaves the small southern town abruptly. Ben had planned to graduate from high school and attend college. But his dreams fade when both parents die within years of each other, leaving young Ben heir to the family cotton farm. Through the years, Ben is bewitched by a cast of female characters, each harboring their own secrets, but he never forgets Anna. In his pursuit of her, Ben finds parts of his past, forcing him to search more closely for pieces that will help him move toward peace within himself and with those who scripted his life. With endearing characters, A Full-Grown Man addresses the compelling themes of relationships, family, and the messiness of living. While establishing a powerful sense of time and place, it asks, When does a boy become a full-grown man?

Literature & Fiction

Genre Fiction

iUniverse, Inc.

By his eighteenth birthday, Ben Bennefield is known as the boy who lost his heart to the Yankee girl who spent her summers in Gold Dust. Anna Mancini, an artist from New York, is older and far more sophisticated than Ben. Though she takes him as her lover, by summer's end, she realizes the vast differences in their backgrounds and she leaves the small southern town abruptly. Ben had planned to graduate from high school and attend college. But his dreams fade when both parents die within years of each other, leaving young Ben heir to the family cotton farm. Through the years, Ben is bewitched by a cast of female characters, each harboring their own secrets, but he never forgets Anna. In his pursuit of her, Ben finds parts of his past, forcing him to search more closely for pieces that will help him move toward peace within himself and with those who scripted his life. With endearing characters, A Full- Grown Man addresses the compelling themes of relationships, family, and the messiness of living. While establishing a powerful sense of time and place, it asks, "When does a boy become a full- grown man?"

LOOK AWAY, LOOK AWAY, Dixieland Short Stories of a Peculiar Nature, brings together a remarkable collection of stories so varied in subject and voice it may be difficult for a reader to believe that the same author crafted all ten stories and never bogged down in description overkill. Each story has its definite style and tone, and translates smoothly to the reader who will applaud the creative structuring, dialectic spelling and the exciting use of fragments and institutional "no-nos" other authors might be fearful of putting in their manuscript.There's a definite unencumbered writing style with a rapid-fire approach, creating a strong punch in movement, covering more ground without losing the poetic details astute readers expect and enjoy. Clearly defined and independent, the stories deliver common themes relative to underdogs and outcasts, the beauty of innocence in youth, and complications of "living a life, sometimes out-of-bounds," all serving as a backbone from one story to the next, bonding the collection in an interesting reading adventure. Each story speaks of people, places, and events but never feels stretched, stale or dishonest. Readers quickly believe where the characters take them, through conflict, their pasts, their futures, through suspense, twists and turns, doubts, and surprises in the plots, and in the end, there's just enough detail for readers to piece it together on their own. From the prognostication in "The Browning," the tragedies of "A Good Son" to the heartfult sweetness of "Christmas Cakes" and "The Last Time I saw Paris," the author has created lovable characters, and other characters of questionable notions. The writing style of the author is beautifully crafted, providing entertainment that quickly envelopes the reader. The stories are about today, our society: race, outcasts and underdogs, death, regret, burdensome secrets, and the beauty of innocnece in youth...all sweetened with superior Southern storytelling. Look Away, Look Away is a unique reading experience, highly enjoyable and pleasing, to be read again and again.

Look Away, Look Away: Dixieland Short Stories of a Peculiar Nature

Contemporary

CreateSpace Independent Publishing Platform

When eleven year old Will Fellows is asked to go to a store employee reunion with his great-grandmother, he isn’t at all thrilled, but what he finds on the fourth floor when he wanders off will change both their lives.

Fourth Floor, Please

Fairy Tales, Folk Tales & Myths

See the best price to sell, buy, or rent books by Hunt, Bill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hunt, Bill

See the best price to sell, buy, or rent books by Hunt, Bill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Digital Bits Insider's Guide to DVD

Search Engine Marketing Inc.: Driving Search Traffic To Your Company's Web Site

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (IBM Press)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

A Guardian for Garson

A Guardian for Garson

A Full Grown Man

A Full Grown Man

Look Away, Look Away: Dixieland Short Stories of a Peculiar Nature

Fourth Floor, Please