A century of 26 exceptional designs. Author Graham Hull, designer of Rolls-Royce and Bentley cars for 30 years, believes vehicles associated with extreme niches, luxury, performance or economy are fascinating. Regardless of being built in millions or not, one litmus test is applied: was the vehicle an exceptional solution? The fruits of Formula 1 'laboratories' and backstreet lock-ups alike face similar scrutiny - Lamborghini or 2CV being equally relevant.
The 1911 Morgan three-wheeler, still in production 100 years on, proves the potency of an original concept. Whether for austerity, off-road, competition or social status, this book follows vehicle rationales where the backdrop is the power of creativity - individuals and teams rattling the cage of convention and winning their place in automotive history. Whether the Tyrrell's four-wheel bogie, or the Bond's mechanical 'pony,' such cars bear witness to ingenuity, and the world would be a poorer place without the striving of their creators.
The author's commitment to original artwork captures the vehicles aesthetically, often technically and also in action. Each chapter gives a sense of the commercial and social background, and of the design's use, and the author's, and others, personal testimonies support this fascinating journey through some fascinating car designs.

To Boldly Go: twenty six vehicle designs that dared to be different

Engineering & Transportation

Hull, Graham

Automotive

Veloce Publishing Ltd.

From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe with Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects - whether production, special commission, or aborted designs - are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.&nbsp;

Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001 (Classic Reprint)

Reference

From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects - whether production, special commission, or aborted designs - are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.

Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001

Business & Money

Industries

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