Persuasive Writing

Explains how to use techniques of persuasion in sales proposals, advertising copy, press releases, reports, direct-mail packages, and other business writing

HOLTZ, Herman

Reference

McGraw=Hill

Mail Order Magic

Business & Money

Management & Leadership

Offers guidance on methods for gaining the attention of a prospective employer, applying for a job, writing a resume, and preparing for an employment interview

Beyond the Resume: How to Land the Job You Want

Job Hunting & Careers

Explains how to use techniques of persuasion in sales proposals, advertising copy, press releases, reports, direct-mail packages, and other business writing

Words, Language & Grammar

Tells how to set up a mail order business and discusses marketing, advertising, federal regulations, mailing lists, and common business problems

Industries

McGraw-Hill Companies

Winning Proposal: How to Write It

Mcgraw-Hill College

Advice, a High-Profit Business: A Guide for Consultants and Other Entrepreneurs

Prentice Hall Direct

Gives specific advice on obtaining publicity, using direct-response marketing, writing ads, developing sales promotions, and negotiating advertising costs

The Secrets of Practical Marketing for Small Business

Marketing & Sales

Gives specific advice on obtaining publicity, using direct-response marketing, writing ads, developing sales promotions, and negotiating advertising costs

PRENTICE/HALL

He who knows and knows that he knows is wise; follow him. -ANCIENT PROVERB During a long career of public service as a government procurement and contracting official, I am still surprised to find big, successful corporations making the same mistakes that neophytes in government contracting mak~. And this is particularly true in the matter of writing proposals, which are the crucial element in most major procurement awards. It's true enough, as many suspect, that the big, well-known company has something of an edge over the smaller, lesser-known company com peting for any given government contract-psychologically, at least: The typical government executives, whether contracting officials or program managers, tend to have a bit more faith in the ability of the large company to carry out the program successfully. All things being equal, then, the big company is more likely to get the nod. However, because the large companies are well aware of that, many tend to become "fat, dumb, and happy"-they try to coast or rest on their laurels. That is, they get careless about making a strong enough case for themselves in writing their proposals. And when they lose, often to smaller companies, they are both puzzled and outraged. They have for gotten that all government procurement is a competition-usually both technical and cost competition-and that the "little guy" can win against the "big guy," if he tries hard enough. And especially if the bigger guy is a bit careless and does not put out his best effort.

Government Contracts: Proposalmanship and Winning Strategies

Business Culture

Plenum Pub Corp

See the best price to sell, buy, or rent books by HOLTZ, Herman. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by HOLTZ, Herman

See the best price to sell, buy, or rent books by HOLTZ, Herman. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Persuasive Writing

Mail Order Magic

Beyond the Resume: How to Land the Job You Want

Persuasive Writing

Mail Order Magic

Winning Proposal: How to Write It

Advice, a High-Profit Business: A Guide for Consultants and Other Entrepreneurs

The Secrets of Practical Marketing for Small Business

The Secrets of Practical Marketing for Small Business

Government Contracts: Proposalmanship and Winning Strategies