Field Guide to Marketing: A Glossary to Essential Tools and Concepts for Today's Manager

Business & Money

Hindle, Tim

Marketing & Sales

Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)

Takes the mystique out of marketing with down-to-earth definitions of the most relevant marketing terms and concise information about the state of the industry. The main section explains over 400 carefully selected concepts and topics, while myriad quotations from recognized scholars, business executives, and writers supplement the definitions, provoking deeper thinking about the contemporary issues in marketing. Also included are profiles of well-known marketing companies and products and descriptions of some of the world's most influential advertising agencies. 5 1/4 x 7 1/2.

Harvard Business School Pr

Field Guide to Strategy: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)

Glossary of essential tools and concepts for today's manager. Brings down the barriers to understanding the fundamental language of strategy. Paper. DLC: Strategic planning Terminology.

Asil Nadir: Fugitive from Injustice

Pan/Macmillan

A guide to banks and bankers which explains the world of high finance in London and New York. The book is illustrated with charts and tables that show which are the biggest banks in the world. It also explains how deals are put together and loans are determined.

The Economist pocket banker ("The Economist" Pocket Guides)

Economics

Blackwell*publishers

Pocket Banker

Basil Blackwell and The Economist Publications

This is a reference book on minimizing stress, for all those in, or aspiring to a position of responsibility, with a focus on developing and enhancing professional management practice. Illustrated examples, charts and flow diagrams reveal practical techniques for handling real-life situations. FDEA

Reducing Stress

Management & Leadership

Learn to minimize your stress level -- both at the office and at home -- to maximize your productivity and happiness. 
Learn all you need to know about coping with stress in the workplace, from identifying the causes and symptoms of stress to monitoring your response to pressure and implementing coping strategies. Reducing Stress shows how to reorganize your work practices and think positively, plus it also provides practical techniques to use when dealing with potential problem areas. Power tips help you to handle real-life situations and develop first-class stress-management skills that will dramatically improve your ability to deal with pressure. The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Reducing Stress (Dk Essential Managers)

Self-Help

Stress Management

DK Pub.

A guide for any manager seeking to hire new talent, including tips on setting criteria, screening candidates, and conducting interviews. 
Learn all you need to know about interviewing for recruitment, from preparing suitable questions and structuring an interview to analyzing information and reaching a decision. Interviewing Skills shows how to choose a new person to fill a post or interview colleagues for a promotion, and it also provides practical techniques to use when interviewing. Power tips help you handle real-life situations and develop first-class interviewing skills that will dramatically improve results. 
The Essential Manager have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Interviewing Skills (Dk Essential Managers)

Job Hunting & Careers

The most finite resource any manager has is time. This handbook teaches readers how to save and preserve their time by first understanding its limitations, and then showing them how to guard it. Practical guidance includes ways of limiting interaction with subordinates (e.g. "Don't sit down if you are followed into your office" and "Place your chair out of view if your door is open"), the benefits of keeping a time log, and how to spot (and avoid) a time-wasting trap. The book also takes full advantage of modern technology by explaining how to maximize e-mail, voicemail and other tools available to save precious time. The book is clear, concise and efficient, ensuring that none of the time you spend reading it is wasted. DK Essential Managers: Manage Your Time is part of the bestselling DK Essential Managers series. Packed with essential tips for today's competitive business world, these efficient guidebooks are ideal for anyone interested in improving their business skills. Concise treatment of dozens of techniques, skills, and methods make Essential Managers the most accessible guide to business available.

DK Essential Managers: Manage Your Time

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Books by Hindle, Tim