As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

Broadcasting in America: A Survey of Electronic Media (9th Edition)

Politics & Social Sciences

McGregor, Michael A.

Head, Sydney W.

Spann, Thomas D.

Social Sciences

Pearson

Broadcasting in America, Brief Version delivers a succinct version of the original survey text and covers the major areas of broadcasting: history, technology, economics, programming, ratings, regulation, and international issues. In 14 concise chapters, BIA, Brief is tailor-made for a semester’s worth of study. New to this edition is its holistic approach to broadcasting, examining the convergence of various electronic media and taking a global view. With an authoritative and focused tone, the authors’ craft a text that is richly informative. Supplemental exhibits include case studies, diagrams, charts, vignettes, and personality profiles. This text presents a distinctive view that media is both a product of social forces and a social force in its own right.

Broadcasting in America: A Survey of Electronic Media, Brief Version (2nd Edition)

Sterling, Christopher H.

Schofield, Lemuel B.

The state of broadcasting during the 1970s

Broadcasting in America: A survey of television and radio

Houghton/Mifflin

Broadcasting in America: A survey of television, radio, and new technologies

Houghton, Mifflin Co.

As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

Broadcasting in America: A Survey of Electronic Media

Crafts, Hobbies & Home

Crafts & Hobbies

Houghton, Mifflin Company

Broadcasting in America: A Survey of Electronic Media (Study Guide)

Reference

Houghton Mifflin School

Houghton Mifflin College Div.

Broadcasting in America: A survey of electronic media

1982 - Houghton Mifflin Company [ 1956, Sydney Head] - Hard Cover TV Communications Book - from San Francisco State University - Hard Cover - 642 pps . - Period TV Instructional.

Broadcasting in America/1994 Supplement and Update

Sterling, Christopher

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