<p>As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.</p>

Broadcasting in America: A Survey of Electronic Media (9th Edition)

Politics & Social Sciences

McGregor, Michael A.

Head, Sydney W.

Spann, Thomas D.

Social Sciences

Pearson

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Books by McGregor, Michael A.

See the best price to sell, buy, or rent books by McGregor, Michael A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Broadcasting in America: A Survey of Electronic Media (9th Edition)