Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? 
Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. <ul>
<li>Learn the art of storytelling and the science of journalism</li> <li>Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others</li> <li>Leverage social media and social tools to get your content and ideas distributed as widely as possible</li> <li>Written by the Chief Content Officers of marketingprofs.com</li> </ul>
Boost your online presence and engage with customers and prospects like never before with Content Rules.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media)

Computers & Technology

Handley, Ann

Chapman, C.C.

Internet & Social Media

John Wiley&Sons, Inc.

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online―and using them to establish credibility and build a loyal customer base. <ul>
<li>Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others</li> <li>Leverage social media and social tools to get your content and ideas distributed as widely as possible</li> <li>Understand why you are generating content―getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy</li> <li>Write in a way that powerfully communicates your service, product, or message across various Web mediums</li> <li>Boost your online presence and engage with customers and prospects like never before with Content Rules.</li> </ul>

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Business & Money

Industries

wiley

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets ― like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content ― whether you're a big brand or you're small and solo. Sections include: <ul>
<li>How to write better. (Or, for "adult-onset writers": How to hate writing less.)</li> <li>Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)</li> <li>Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.</li> <li>Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.</li> <li>"Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.</li> <li>Content Tools: The sharpest tools you need to get the job done.</li> </ul>
Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content

Marketing & Sales

Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a "voice," including organizations and their customers. To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume and which speaks to their needs or wants or desires. Yeah, yeah... so you know all that. But how can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? The second edition of Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. Business owners and marketers who read this book will learn: <ul>
<li>The art of storytelling and the science of journalism</li> <li>What it means to be a "publisher" and why what you publish is the cornerstone of your marketing</li> <li>How to find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others</li> <li>How to leverage social media and social tools to get your content and ideas distributed as widely as possible</li> </ul>

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) 
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers. 
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. 
This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun. 
In this book, you’ll discover: 
Content marketing has evolved. Yet writing matters more than ever. 
In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.\nFrom the Inside Flap\nEverybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller. 
We think the ability to write well is a gift bestowed on a lucky few. But that’s not true. Writing well is part habit, part knowledge, and part giving a damn. 
We are all capable of better writing and better marketing. If only we had a clear approach and some useful go-to techniques. If only we knew exactly what would take our writing and storytelling to new heights. 
Ann Handley, one of the world’s leading experts on marketing and business writing, packs Everybody Writes with proven strategies, fresh frameworks, and fun examples. 
This brand-new, expanded edition offers you practical, step-by-step writing insight and storytelling approaches that you can put to work right away to transform your writing… and your business. 
You’ll discover the resources you need to tell better stories, connect with your customers, transform your business—and have fun doing it. 
It’s your essential guide to becoming a masterful marketer, writer, and storyteller… with a voice that’s all yours. 
Inside you’ll discover: The resources you need to write ridiculously well—with a goal of creating deeper, richer customer relationships The joy and value of great writing (a clear, proven writing process) The way to create a unique brand voice Strategies for telling original stories that could come only from you Specific approaches to the top 20 types of content that marketers write 
Everybody Writes will reshape how you think about your writing. It’ll transform how you market, and how your customers respond to your marketing. 
We are all capable of producing good writing. 
We all have the magic within us. 
Be the writer you’ve always wanted to be. Start creating content your audience will love.\nFrom the Back Cover\nDISCOVER HOW TO WRITE RIDICULOUSLY WELL 
Packed with proven strategies, fresh frameworks, and fun examples, Everybody Writes will teach you how to create your best work. 
It’s your essential guide to becoming a masterful marketer, writer, and storyteller. 
“Funny, insightful, and profoundly transformational. You can’t say that about any other book about the craft of becoming a better writer and a more brilliant marketer.” 
—Andrew Davis, author and keynote speaker 
“Writing is a skill, not a talent. That’s great news, because it means it can be learned. And who better to teach you the craft of commercial and professional writing than Ann Handley. This book will go a long way to helping yo

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content

New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

Baer, Jay

Li, Charlene

Bernoff, Josh

Naslund, Amber

Chapman, CC

Gildan Media

Le guide des écrits web percutants: La traduction du best-seller du Wall Street Journal: Everybody writes

VUIBERT

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