<p>Amazon Bestseller in Public Relations (Books and Kindle Store), Home-Based Businesses, and Entrepreneurship Advertising\nWhy you need PR and how you can get it—even on a budget\nDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.\nIn You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately<br />
A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.</p>

You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies

Business & Money

Guarneri, Jenna

Marketing & Sales

An Inc. Original

See the best price to sell, buy, or rent books by Guarneri, Jenna. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Guarneri, Jenna

See the best price to sell, buy, or rent books by Guarneri, Jenna. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies