Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003.

Business Research Methods (Book Only)

Business & Money

Babin, Barry J.

Zikmund, William G.

Carr, Jon C.

Griffin, Mitch

Marketing & Sales

South-Western College Pub.

Bundle: Business Research Methods (with Qualtrics Card), 8th + Global Economic Watch GEC Resource Center Printed Access Card

Cengage Learning'

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Business Research Methods (with Qualtrics Printed Access Card)

Business Research Methods

Babin, Barry

Carr, Jon

Zikmund, William

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.

Business Research Methods, 8th Edition (with Qualtrics Card)

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

Quinlan, Christina

Education & Reference

Cengage Learning EMEA

Restored: 8 Truths For Freedom In Christ

Religion & Spirituality

Christian Books & Bibles

Restored Coaching

See the best price to sell, buy, or rent books by Griffin, Mitch. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Griffin, Mitch