Strategic Public Relations Leadership

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.   This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.

Business & Money

Gregory, Anne

Willis, Paul

Management & Leadership

Routledge

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.

This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.

Planning and Managing a Public Relations Campaign: A Step-By-Step Guide (Pr in Practice)

Kogan Page, Ltd.

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of ""Planning and Managing Public Relations Campaigns"" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series)

Kogan Page Business Books

The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.

Public Relations in Practice (PR In Practice)

Marketing & Sales

Kogan Page.

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners, with examples and case studies ranging from The Olympic Bid to manage the ongoing development of a program in a structured way to benefit both the organization and its clients. Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. By using the techniques present here, and with free supporting online material, public relations practitioners will be able to drive events rather than be driven by them. Endorsed by the Chartered Institute of Public Relations, this book is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. For free online support material go to: www.koganpage.com/PlanningAndManaingPublicRelationsCampaigns

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key social media developments and using new case studies, Anne Gregory covers vital topics including: the role of PR in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review.

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

Lady Gregory was the cornerstone of the Irish Literary Revival. Legendary, as a hostess at Coole Park in Co. Galway, she was also a prolific author and playwright, and a Director of the Abbey Theatre. Written by one of her grandchildren who was born and

Me & Nu: Childhood at Coole

Biographies & Memoirs

Arts & Literature

Colin Smythe Ltd.

The author, Lady Gregory, was a cornerstone in the Irish Literary Revival.

Me and Nu: childhood at Coole;

Community & Culture

Smythe

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. 
This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. 
Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.

See the best price to sell, buy, or rent books by Gregory, Anne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gregory, Anne

See the best price to sell, buy, or rent books by Gregory, Anne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Public Relations Leadership

Strategic Public Relations Leadership

Planning and Managing a Public Relations Campaign: A Step-By-Step Guide (Pr in Practice)

Planning and Managing Public Relations Campaigns: A Step-by-Step Guide (Public Relations in Practice Series)

Public Relations in Practice (PR In Practice)

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

Me & Nu: Childhood at Coole

Me and Nu: childhood at Coole;

Strategic Public Relations Leadership