Systems analysis in business (Unwin professional management library)

Business & Money

Graham,John

Management & Leadership

Allen And Unwin

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.

International Marketing, 2nd Cdn edition

Cateora,Philip

Papadopoulos, Nicolas

Marketing & Sales

McGraw-Hill Ryerson Higher Education

Turn East-West Relations Into Win-Win Situations China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights. A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal. China Now includes: <ul>
<li>The best regions to do business </li>
<li>Nonverbal cues and culture-based signals </li>
<li>Important travel, meeting, and personnel tips </li>
<li>Laws and regulations on customs, foreign trade, and investment </li>
<li>Protecting your intellectual property rights </li>
</ul>
Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.

China Now: Doing Business in the World's Most Dynamic Market: Doing Business in the World's Most Dynamic Market

Lam, N. Mark

International

McGraw=Hill

Excellent condition. No highlight or mark.

International Marketing

Cateora, Philip R.

Economics

McGraw/Hill/Irwin

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

International Marketing with PowerWeb

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Gilly,Mary

McGraw–Hill Education

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

Connect 1-Semester Access Card for International Marketing

Loose-Leaf International Marketing

See the best price to sell, buy, or rent books by Graham,John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Graham,John

See the best price to sell, buy, or rent books by Graham,John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Systems analysis in business (Unwin professional management library)

International Marketing, 2nd Cdn edition

China Now: Doing Business in the World's Most Dynamic Market: Doing Business in the World's Most Dynamic Market

International Marketing

International Marketing with PowerWeb

International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

International Marketing

International Marketing

Connect 1-Semester Access Card for International Marketing

Loose-Leaf International Marketing