The Canadian edition of International Marketing fully integrates a Canadian perspective with the proven Cateora approach, which situates core marketing concepts within broader social systems and the larger international marketing environment. The authors continue to set the standard in the Canadian edition with new and expanded topics that reflect the swift changes of an expanding competitive global market. The Canadian edition also offers increased focus with a new 17-chapter organization, 40% new Global Perspective opening vignettes and Crossing Borders boxes, and the best learning and teaching resources for students and instructors. The Online Learning Centre contains student quizzes, video clips, and additional applications, PLUS all the resources you need (from instructor's resources to student handouts to the Country Notebook) to support a marketing project in your International Marketing course!

International Marketing, Canadian Edition

Cateora,Philip

McGraw-Hill Ryerson Higher Education

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.

International Marketing, 2nd Cdn edition

Business & Money

Graham,John

Papadopoulos, Nicolas

Marketing & Sales

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Economics

McGraw/Hill/Irwin

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing

Gilly,Mary

McGraw–Hill Education

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

Connect 1-Semester Access Card for International Marketing

Loose-Leaf International Marketing

Connect Marketing gives students access to an integrated eBook, allowing for anytime, anywhere access to the textbook. With each homework problem directly mapped to the topic in the book, the student is only one click away from the textbook. The eBook also includes a powerful search function that allows students to quickly scan the entire book for relevant topics. Connect® Marketing is available with Cateora/Gilly/Graham, International Marketing, 16th edition. Connect Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they’ve learned and receive immediate feedback. Instructors can customize these activities and monitor student progress. Connect Marketing for International Marketing includes:<ul>
<li>
Interactive Applications (ASSESS) for each chapter of the textbook that allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course.</li>
<li>
The Country Notebook – A Guide to Developing a Marketing Plan: This highlighted feature of the text is found in Part 6, Supplementary Material. In addition, the Connect library is home to the supplementary and comprehensive, interactive tool for analyzing a foreign market prior to drawing up a marketing plan. Through a mixture of maps, fill-in-the-blank questions and web links, the online Country Notebook leads students through a detailed inventory of the country in question, highlighting political, cultural, economic, and geographic issues. </li>
</ul>

Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology&#39s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

International Marketing with ConnectPlus Access Card

See the best price to sell, buy, or rent books by Cateora,Philip. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cateora,Philip

See the best price to sell, buy, or rent books by Cateora,Philip. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International Marketing, Canadian Edition

International Marketing, 2nd Cdn edition

International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

International Marketing

International Marketing

Connect 1-Semester Access Card for International Marketing

Loose-Leaf International Marketing

Connect 1-Semester Access Card for International Marketing

Loose-Leaf International Marketing

International Marketing with ConnectPlus Access Card