This integrative view of retail management blends strategic market-planning issues with tactical market programming issues. Emphasising the impact of consumer, competitive, and technological environments on retail institutions, the text presents concepts and techniques in an easy-to-understand, intuitive manner, with full-colour inserts.  Features:  * A strategic focus emphasizes the importance of market planning in the consumer and external environment, and demonstrates the link between marketing and financial decisions. * Opening vignettes provide a real-world, dynamic introduction to each chapter. * Boxed items include "The Entrepreneurial Edge" (focusing on issues facing small retailers), "Strategy in Action" (illustrating how chapter concepts have been put into practice) and "Research Reports" (highlighting current research findings pertaining to key text issues). * Cases include 18 short problem-oriented cases and six longer comprehensive cases that allow students to directly apply concepts to real-world situations.  The Instructor's Manual includes case analyses, support for the video case on Wal-Mart, and a matrix showing which cases supplement each chapter. * Avijit Ghosh is the Harold Price Professor of Entrepreneurship and Marketing at New York University and is well-respected as an outstanding teacher and researcher.  New to this edition:  * Updated and expanded coverage of trends in retailing are incorporated throughout the text, including a new section on globalization in retailing in Chapter 2, focus on retail service in Chapter 17 and emphasis on direct retailing in Chapter 16. * Franchising section in Chapter 3 has been expanded to include not only types of franchises, but also advantages and conflicts of the system, along with some guidelines for evaluating franchise offerings. * Up-to-date coverage of emerging trends addresses home shopping, geodemographic targeting, scanning, portfolio analysis, direct product profit (DPP) and speciality retailing. * Strategy in Action boxes throughout feature real-world examples of such important topics as corporate responsibility and ethics in retailing. * New videos and improved software provide additional options for instructors and students. * Each chapter contains a Summary, Key Concepts, Discussion Questions and Notes.

Retail management (The Dryden Press series in marketing)

Business & Money

Ghosh, Avijit

Management & Leadership

Dryden Press

This integrative view of retail management blends strategic market-planning issues with tactical market programming issues. Emphasising the impact of consumer, competitive, and technological environments on retail institutions, the text presents concepts and techniques in an easy-to-understand, intuitive manner, with full-colour inserts. Features: * A strategic focus emphasizes the importance of market planning in the consumer and external environment, and demonstrates the link between marketing and financial decisions. * Opening vignettes provide a real-world, dynamic introduction to each chapter. * Boxed items include "The Entrepreneurial Edge" (focusing on issues facing small retailers), "Strategy in Action" (illustrating how chapter concepts have been put into practice) and "Research Reports" (highlighting current research findings pertaining to key text issues). * Cases include 18 short problem-oriented cases and six longer comprehensive cases that allow students to directly apply concepts to real-world situations. The Instructor's Manual includes case analyses, support for the video case on Wal-Mart, and a matrix showing which cases supplement each chapter. * Avijit Ghosh is the Harold Price Professor of Entrepreneurship and Marketing at New York University and is well-respected as an outstanding teacher and researcher. New to this edition: * Updated and expanded coverage of trends in retailing are incorporated throughout the text, including a new section on globalization in retailing in Chapter 2, focus on retail service in Chapter 17 and emphasis on direct retailing in Chapter 16. * Franchising section in Chapter 3 has been expanded to include not only types of franchises, but also advantages and conflicts of the system, along with some guidelines for evaluating franchise offerings. * Up-to-date coverage of emerging trends addresses home shopping, geodemographic targeting, scanning, portfolio analysis, direct product profit (DPP) and speciality retailing. * Strategy in Action boxes throughout feature real-world examples of such important topics as corporate responsibility and ethics in retailing. * New videos and improved software provide additional options for instructors and students. * Each chapter contains a Summary, Key Concepts, Discussion Questions and Notes.

Retail Management (The Dryden Press Series in Marketing)

Dryden Pr

Retail Management

Harcourt Brace College Publishers

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Cinema Bhojpuri Ghosh, Avijit

Arts & Photography

Performing Arts

Penguin India

Teenage boy Anirban Roy grows up - not a lot wiser - in a small town in '70s Bihar where his policeman father is posted to pick up intelligence on the looming Naxalite menace. Ganesh Nagar possesses neither village simplicity nor urban slick but observes a line of ethics that defies codification. It takes time for Anirban to learn to juggle adolescent angst and ping-pong hormones, loyal friends and part-time criminals, a bewildering succession of topsy-turvy lessons in life and lust, yet manage to keep the balls in the air.There are close encounters with animals, too: Experiments with reptiles; the sighting of bandicoots in full flight, their sleek coats gleaming in the moonlight; the hazards involved in stealing a parrot nestling; the part played by a domestic fowl in curing snakebite and predicting death; and the unusual role of donkeys in satiating adolescent lust.

Bandicoots in the Moonlight

Literature & Fiction

Contemporary

Penguin Global

Book by Ghosh, Avijit, McLafferty, Sara L.

Location Strategies for Retail and Service Firms

McLafferty, Sara L.

Lexington Books

40 Retakes: Bollywood Classics You May Have Missed

Humor & Entertainment

Movies

Tranquebar

See the best price to sell, buy, or rent books by Ghosh, Avijit. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ghosh, Avijit