Principles of Marketing

Education & Teaching

Gary M. Armstrong

Gary Armstrong Philip R. Kotler Philip Kotler

Schools & Teaching

Pearson\Prentice Hall

Politics & Social Sciences

GARY ARMSTRONG PHILIP KOTLER

Social Sciences

Principles of Marketing, Seventh Canadian Edition (7th Edition)

Business & Money

PHILIP KOTLER

Peggy H. Cunningham

Marketing & Sales

Pearson Canada

Test Item File

Pearson Higher Education

Principles of Marketing, Ninth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)

Valerie Trifts

The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value—creating it and capturing it—drives every good marketing strategy.\nNote: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit www.pearsonmylab.com/mymarketinglab or you can purchase a package of the physical text and MyMarketingLab by searching for ISBN 10: 0133581586 / ISBN 13: 9780133581584.

Marketing: An Introduction, Fifth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (5th Edition)

Lilly Anne Buchwitz

The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy. 
KEY TOPICS: 
Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW\nMARKET: 
This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.

Marketing: An Introduction, Sixth Canadian Edition,

Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Marketing: An Introduction [RENTAL EDITION]

Pearson

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Books by Gary M. Armstrong