What's Key:Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts. CasePilot: an interactive business simulation to improve your case analysis skills. Marketing Updates: current and archived articles organized by chapter. Research Navigator: a portal for online research. Access to streaming videos, self-study quizzing, PowerPoint lectures, and more.

Principals of Marketing & 1 Key CC Pkg

Business & Money

GARY ARMSTRONG PHILIP KOTLER

Marketing & Sales

Addison-Wesley Publishing Comp

Principles of Marketing

Politics & Social Sciences

Gary M. Armstrong

Social Sciences

Pearson\Prentice Hall

Education & Teaching

Schools & Teaching

Marketing: An Introduction (international Edition)

Renouf Pub Co Ltd

MARKETING AUSTR NZ + INTERNET BKLT (PHA): Australia and New Zealand Ed: Packaged with the Book 'Electronic Marketing and the Internet' Gratis

PRENTICE/HALL

Marketing: An Introduction, 7/e (New Edition)

Pearson

Pub Date: 2009 07 Pages: 496 Language: Traditional Chinese Publisher: Pearson Education publishing Armstrong and Kotler Dr. linked reason why popular for many years. in addition to be updated. outside of the times. the more important is the pragmatic . do not speak dogmatic truths. for a different point in time. geographic location. background contexts discussed as marketing and consumer reactions.

Marketing Management (9th Edition)(Chinese Edition)

Taiwan Pearson Education

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Books by GARY ARMSTRONG PHILIP KOTLER