This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Strategy is Digital: How Companies Can Use Big Data in the Value Chain (Management for Professionals)

Business & Money

Cordón, Carlos

Garcia-Milà, Pau

Ferreiro Vilarino, Teresa

Caballero, Pablo

Management & Leadership

Springer

<p>This book presentsstrategies and practices to allow everyday companies to cope with thefundamentally changing landscape of business models and to take advantage ofthe huge business opportunities arising from the advent of big data. Itdevelops several case studies from companies in traditional industries likeLEGO, Yamato and Mediq, but also examines small start-ups like Space Tango,which is partnering with major multinationals to develop new business modelsusing big data. The book argues that businesses need to adapt and embark ontheir big data journey, helps them take the first step, and guides them alongtheir way. It presents successful examples and deducts essential takeawaylessons from them, equipping executives to capitalize on big data and enablingthem to make intelligent decisions in the big data transformation, giving theircompanies an essential competitive edge.</p>

Part ode to optimism, part guide to becoming more ambitious and assertive, this helpful how-to written by a successful entrepreneur details the process of turning an idea into a lucrative business. Personal experiences from an award-winning innovator offer wisdom and encouragement for starting a business during times of economic crisis. Written with humor and humility, the guide suggests letting positivity drive future decision-making. Themes discussed include creativity and its stimulus, necessary stages for allowing ideas to grow and flourish, and dealing with success and failure. En parte una oda al optimismo y en parte un manual para hacerse más ambicioso y afirmativo, esta guía práctica escrita por un próspero empresario detalla el proceso de convertir una idea en una empresa lucrativa. Las experiencias personales de un galardonado innovador ofrecen sabiduría y ánimo para empezar un negocio durante tiempos de crisis económica. Escrito con humor y humildad, este manual sugiere dejar que el positivismo impulse la toma de decisiones del futuro. Los temas discutidos incluyen la creatividad y su estímulo, las etapas necesarias para hacer crecer y florecer ideas y cómo enfrentarse al éxito y al fracaso.

Está todo por hacer: Cuando el mundo se derrumbe, hazte emprendedor (Plataforma actual) (Spanish Edition)

Business Development & Entrepreneurship

Plataforma Editorial, S.L.

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