Moe is a huge cultural phenomenon and one of the driving forces behind the enormous success of Japanese anime and manga—not just in Japan but now throughout the world. In Japan, avid fans of manga comics, anime films and video games use the term Moe to refer to the strong sense of emotional attachment they feel for their favorite characters. These fans have a powerful desire to protect and nurture the youthful, beautiful and innocent characters they adore—like Sagisawa Moe in Dinosaur Planet and Tomoe Hotaru in Sailor Moon. They create their own websites, characters, stories, discussion groups, toys and games based on the original manga and anime roles. Author Patrick Galbraith is the world's acknowledged expert on Moe and a journalist based in Tokyo. For this book, he interviewed twenty important figures in the world of Japanese manga and anime to gain their insights on the Moe phenomenon. These interviews provide us with the first in-depth survey of this subject. Galbraith uncovers how Moe is influencing an entire generation of manga artists and readers. For those new to anime, manga, and youth culture in Japan, he discusses what constitutes the ideal Moe relationship and why some fans are even determined to marry their fictional sweethearts. He reveals key moments in the development of Moe, and current and future trends in the spread of Moe works and characters from Japan to other parts of the world. The Moe Manifesto provides an insider's look at the earliest Moe characters such as Ayame by Tezuka Osamu. The book has over 100 illustrations of the most famous Moe characters, many in color, and it is sure to delight manga and anime fans of every age.

The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming

Galbraith, Patrick W.

Arts & Photography

Tuttle+publishing

"Otaku Spaces sets out to explain the complicated subculture of otaku through the stories of otaku themselves...Galbraith and photographer Androniki Christodoulou allow the otaku subjects they feature to take control of their own narrative." - Wired.com Raw File "This is a terrain of contested meanings. And 'you' (the original meaning of the word otaku in Japanese) are entering it. Invite otaku into your home and heart, as they have invited you into theirs." - The Huffington Post "A peek into an otaku's bedroom or living space can be a bit of a surprise for the average person...Patrick W. Galbraith digs even deeper into the way otaku choose to decorate their surroundings, and the reasons why they choose to do so in the way that they do." - CNN "Geek Out!" "The book is certainly a beautiful object...There's such an intimate air to Christodoulou's photographs that you have to imagine what the subjects are hiding...But the interviews appeal, in the end, to our commonality: A few of the subjects gently point out that if people are honest with themselves, everyone is a little bit otaku about something." - The Stranger (Starred Review) "(Galbraith) clearly knows his stuff, and also has a genuine regard and respect for people that it would be easy to make fun of. Christodoulou has a real eye for capturing the essence of the otaku world, and the large-scale format (9” by 9”) and high-quality color printing in this book show her work off to its best advantage. Even if you’re not an otaku yourself, Galbraith and Christodoulou do such a good job of capturing the flavor of these subcultures that reading Otaku Spaces is the next best thing to a trip to Japan." - PopMatters 
Otakunerd, über-fan, obsessive collector. Since the 1980s, the term has been used to refer to fans of Japanese anime, manga, and video games. The word appeared with no translation on the cover of the premier issue of Wired magazine in 1993.
Patrick W. Galbraith has produced a groundbreaking work of reportage that takes us beyond the stereotypes of "weird Japan" and into the private rooms of self-described otaku. Interviews and more than fifty color photos reveal a seldom seen side of these reclusive Japanese collectors. They talk frankly about their collections of blow-up dolls, comic books, military paraphernalia, anime videos, and more.
Galbraith follows the collectors to their favorite shops and shows how public space in Japan is starting to mimic the look and feel of the otaku's private room. He also interviews Japan's top cultural critics, helping to place otaku culture in wider sociological and economic contexts. Galbraith broadens his interview focus even further to include otaku from the United States and the United Kingdom, forcing those of us who live in any hyper-consumerist culture to admit that we can and do have otaku tendencies.
Patrick W. Galbraitha self-described otaku with the anime tattoos to prove itis a PhD student at the University of Tokyo and the author of The Otaku Encyclopedia (Kodansha Limited). He also blogs at the popular Otaku2 and is widely considered one of the foremost American experts on Japan's pop culture.
Androniki Christodoulou is a freelance photographer based in Tokyo, Japan.

Otaku Spaces

Photography & Video

Chin Music Press Inc.

Otaku and the Struggle for Imagination in Japan

From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.

Comics & Graphic Novels

Manga

Duke University Press Books

Product Description 
From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In 
Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds. 
 Review \n“In this tremendous book, Patrick W. Galbraith brings to life the relatively unknown world of Japanese popular culture. His voice shines throughout thoughtful interviews, detailed ethnography, sensitive portraits of people characterized as ‘otaku,’ and nuanced readings of videogames and interactive fiction. An impressive contribution to the field of manga and anime studies.” 
 -- Ian Condry, author of ― 
The Soul of Anime: Collaborative Creativity and Japan’s Media Success Story\n“This book offers nothing less than a thorough rethinking of normative sexuality and alternative sexualities through the figure of the otaku and their practices. It's everything that the fields of Japan studies, queer theory, and media history need at this moment. A virtually flawless and captivating read.” 
 -- Marc Steinberg, author of ― 
Anime’s Media Mix: Franchising Toys and Characters in Japan\n"This thoughtful investigation of hegemonic masculinity and its alternatives at the margins of imagination is well-sourced with cultural and academic research as well as personal experience." 
 -- R. Tait-Ripperdan ― 
Choice Published On: 2020-05-01 
 About the Author 
Patrick W. Galbraith is a lecturer at Senshū University in Tokyo. He is the author of 
The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming, coauthor of 
AKB48, and coeditor of 
Idols and Celebrity in Japanese Media Culture.

AKB48 (33 1/3 Japan)

Since its formation as a girl group in 2005, AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans with photocopied fliers and daily performances in the Akihabara area of Tokyo, AKB48 now saturates Japan. Its members--nearly 800 of them, including five sister groups and four so-called "rival groups" across Japan, as well as six sister groups in other Asian cities--appear in print, broadcast, online, and social media; in advertisements and on products; at home and on the train; on- and off-screen. AKB48's multi-platform omnipresence is characteristic of "idols," whose intimate relationship to fans and appeals to them for support have made the group dominant on the Oricon Yearly Singles Chart in the 2010s; they hold several records, including most consecutive million-selling singles sold in Japan. A unique business model relentlessly monetizes fans' affections through meet-and-greet events and elections, which maximize CD sales, and their saturated presence in the media. At a time when affect is more important than ever in economic, political, and social theory, this book explores the intersection of idols and affect in contemporary Japan and beyond.

Karlin, Jason G.

Music

Bloomsbury Academic

Since its formation in 2005, the 130-member, Tokyo-based girl group AKB48 has become a phenomenal success and institution in Japan. Having originally recruited fans through so-called “guerrilla live shows” advertised by photocopied fliers handed out on the street, before graduating to daily performances in a theater in Akihabara, AKB48 now saturates Japan. Its members appear in print, broadcast, online and social media; in advertisements and on products; at home and on the train; on- and off-screen.Such multi-platform omnipresence is characteristic of the “idol,” a heavily produced and promoted performer who is in intimate relation to fans and appeals to them for support. And AKB48's appeals have astonishing results. From 2010 to 2016, the group's singles have occupied the top four or five spots of the Oricon Yearly Singles Chart, and almost all sold over a million copies. They hold the record for most singles sold by a female artist, highest Japanese sales of a single by a female artist, most consecutive million-selling singles sold in Japan, most million-selling singles in Japan and more. At a time when affect is more important than ever in economic, political and social theory, this book is an introduction to idols and the economics of affect in contemporary Japan.

Otaku: Nerd; geek or fanboy. Originates from a polite second-person pronoun meaning "your home" in Japanese. Since the 1980s it’s been used to refer to people who are really into Japanese pop-culture, such as anime, manga, and videogames. A whole generation, previously marginalized with labels such as "geek" and "nerd," are now calling themselves "otaku" with pride. The Otaku Encyclopedia offers fascinating insight into the subculture of Cool Japan. With over 600 entries, including common expressions, people, places, and moments of otaku history, this is the essential "A to Z" of facts every Japanese pop-culture fan needs to know. Author Patrick W. Galbraith has spent several years researching deep into the otaku heartland and his intimate knowledge of the subject gives the reader an insider’s guide to words such as moé, doujinshi, cospla y and maid cafés. In-depth interviews with such key players as Takashi Murakami, otaku expert Okada Toshio, and J-pop idol Shoko Nakagawa are interspersed with the entries, offering an even more penetrating look into the often misunderstood world of otaku. Dozens of lively, colorful images—from portraits of the interview subjects to manga illustrations, film stills and photos of places mentioned in the text—pop up throughout the book, making The Otaku Encyclopedia as entertaining to read as it is informative.

The Otaku Encyclopedia: An Insider's Guide to the Subculture of Cool Japan

Teen & Young Adult

Kodansha International

Otaku: Nerd; geek or fanboy. Originates from a polite second-person pronoun meaning "your home" in Japanese. Since the 1980s it's been used to refer to people who are really into Japanese pop-culture, such as anime, manga, and videogames. A whole generation, previously marginalized with labels such as geek and nerd, are now calling themselves otaku with pride. The Otaku Encyclopedia offers fascinating insight into the subculture of Cool Japan. With over 600 entries, including common expressions, people, places, and moments of otaku history, this is the essential A to Z of facts every Japanese pop-culture fan needs to know. Author Patrick W. Galbraith has spent several years researching deep into the otaku heartland and his intimate knowledge of the subject gives the reader an insider's guide to words such as moé, doujinshi, cosplay and maid cafés. In-depth interviews with such key players as Takashi Murakami, otaku expert Okada Toshio, and J-pop idol Shoko Nakagawa are interspersed with the entries, offering an even more penetrating look into the often misunderstood world of otaku. Dozens of lively, colorful images--from portraits of the interview subjects to manga illustrations, film stills and photos of places mentioned in the text--pop up throughout the book, making The Otaku Encyclopedia as entertaining to read as it is informative.

Kodansha USA

Product Description Based on ongoing fieldwork in the Akihabara neighborhood of Tokyo, specifically a targeted subproject from 2014 to 2015, this book explores how and to what effect lines are drawn by producers, players and critics of bishōjo games. Focusing on interactions with manga/anime-style characters, these adult computer games often feature explicit sex acts. Noting that the bishōjo, or "cute girl characters," in these games can appear quite young, legal actions have been taken in a number of countries to categorize and prohibit the content as child abuse material. In response to the risk of manga/anime images encouraging underage sexualization, lawmakers are moved to regulate them in the same way as photographs or film; triggered by images, the line between fiction and reality is erased, or redrawn to collapse forms together. While Japanese politicians continue to debate a similar course, sustained engagement with bishōjo game producers, players and critics sheds light on alternative movement. Manga/anime-style characters trigger an affective response in interactions with their creators and users, who draw and negotiate lines between fiction and reality. Interacting with characters and one another, bishōjo gamers draw lines between what is fictional and what is "real," even as the characters are real in their own right and relations with them are extended beyond games; some even see the characters as significant others and refer to them using intimate terms of commitment such as "my wife." This book argues for understanding the everyday practice of insisting on lines, or drawing a line between humans and nonhumans and orienting oneself toward the drawn lines of the latter, as demonstrating an emergent form of ethics. Occurring individually and socially in both private and public spaces, the response to fictional characters not only discourages harming human beings, but also supports life in more-than-human worlds. For many in contemporary Japan and beyond, interactions and relations with fictional and real others are nothing short of lifelines. About the Author Patrick W. Galbraith is an Associate Professor in the School of International Communication at Senshū University in Tokyo. His recent publications include Otaku and the Struggle for Imagination in Japan (Duke University Press, 2019), AKB48 (Bloomsbury Academic, 2019) and Erotic Comics in Japan: An Introduction to Eromanga (Amsterdam University Press, 2020). ORCiD: https: //orcid.org/0000-0002-1085-4558

The Ethics of Affect: Lines and Life in a Tokyo Neighborhood (Stockholm Studies in Media Arts Japan)

Computers & Technology

Programming

Stockholm University Press

See the best price to sell, buy, or rent books by Galbraith, Patrick W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Galbraith, Patrick W.

See the best price to sell, buy, or rent books by Galbraith, Patrick W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming

Otaku Spaces

Otaku and the Struggle for Imagination in Japan

Otaku and the Struggle for Imagination in Japan

AKB48 (33 1/3 Japan)

AKB48 (33 1/3 Japan)

The Otaku Encyclopedia: An Insider's Guide to the Subculture of Cool Japan

The Otaku Encyclopedia: An Insider's Guide to the Subculture of Cool Japan

The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming

The Ethics of Affect: Lines and Life in a Tokyo Neighborhood (Stockholm Studies in Media Arts Japan)