The story of how Europe was converted to Christianity from 300AD to the capitulation of the Lithuanians as late as 1386 investigating the activists who were involved in the missionary efforts; how the structure of ecclesiastical government came into being; and at what point one can say that a society has become Christian.

The Conversion of Europe: From Paganism to Christianity, 371-1386 AD

FLETCHER, RICHARD

HARPER/COLLINS

The story of how Europe was converted to Christianity from 300AD until the barbarian Lithuanians finally capitulated at the astonishingly late date of 1386. It is an epic tale from one of the most gifted historians of today.
This remarkable book examines the conversion of Europe to the Christian faith in the period following the collapse of the Roman Empire, to approximately 1300 when the hegemony of the Holy Roman Empire was firmly established.
Like Alan Bullock and Simon Schama, Fletcher is a historian with the true gift of a storyteller and a wide general readership ahead of him.
Fletcher’s previous book, The Quest for El Cid, won both the Wolfson History Prize and the Los Angeles Times Book Award for History. This book is even better – the most impressive achievement so far of this strikingly gifted historian.

The Conversion of Europe

History

Ancient Civilizations

Fontana Press

Rodrigo Diaz, the legendary warrior-knight of eleventh-century Castile known as El Cid, is remembered today as the Christian hero of the Spanish crusade who waged wars of re-conquest for the triumph of the Cross over the Crescent. He is still honored in Spain as a national hero for liberating the fatherland from the occupying Moors. Yet, as Richard Fletcher shows in this award-winning book, there are many contradictions between eleventh-century reality and the mythology that developed with the passing years. 
By placing El Cid in a fresh, historical context, Fletcher shows us an adventurous soldier of fortune who was of a type, one of a number of "cids," or "bosses," who flourished in eleventh-century Spain. But the El Cid of legend--the national hero--was unique in stature even in his lifetime. Before his death El Cid was already celebrated in a poem written in tribute of the conquest of Almeria; posthumously he was immortalized in the great epic Poema de Mio Cid and became the centerpiece for countless other works of literature. When he died in Valencia in 1099, he was ruler of an independent principality he had carved for himself in Eastern Spain. Rather than the zealous Christian leader many believe him to have been, Rodrigo emerges in Fletcher's study as a mercenary equally at home in the feudal kingdoms of northern Spain and the exotic Moorish lands of the south, selling his martial skills to Christian and Muslim alike. Indeed, his very title derives from the Arabic word sayyid meaning "lord" or "master." And as there was little if any sense of Spanish nationhood in the eleventh century, he can hardly be credited for uniting a medieval Spanish nation. 
In this ground-breaking inquiry into the life and times of El Cid, Fletcher disentangles fact from myth to create a striking portrait of an extraordinary man, clearly showing how and why legend transformed him into something he was not during his life. A fascinating journey through a turbulent epoch, The Quest for El Cid is filled with the excitement of discovery, and will delight readers interested not only in Spanish history and literature, but those who want to understand how myth can shape our perception of history.

The quest for El Cid

Europe

Hutchinson

A short, brilliant account of the relations between Islam and Christianity from Muhammad to the Reformation. Fletcher argues that though there were trading and cultural interactions between Islam and Christianity during the period when Arabs controlled most of the Mediterranean world, neither side was remotely interested in the religion of the other. "Christian and Moslem lived side by side in a state of mutual religious aversion. Given these circumstances, if religious passions were to be stirred up, confrontation would probably be violent." He shows how religious misunderstanding and antagonism between "the peoples of the book" has been present since their earliest encounters.

Cross And The Crescent: Christianity And Islam From Muhammad To The Reformation

Religion & Spirituality

Religious Studies

Penguin Uk

In this immensely readable history that couldn’t be more timely, award-winning historian Richard Fletcher chronicles the relationship between Islam and Christianity from the time of Muhammad to the Reformation. With lucidity and sound scholarship, Fletcher demonstrates that though there were fruitful trading and cultural interactions between Muslims and Christians during the period when the Arabs controlled most of the Mediterranean world, each group viewed the other’s religion from the beginning as fundamentally different and suspect. Eschewing moral judgments and easy generalizations, The Cross and the Crescent allows readers to draw their own conclusions and explore the implications for the present day.

The Cross and The Crescent: The Dramatic Story of the Earliest Encounters Between Christians and Muslims

Penguin Publishing Group

Rodrigo Diaz, the legendary warrior-knight of eleventh-century Castile known as El Cid, is remembered today as the Christian hero of the Spanish crusade who waged wars of re-conquest for the triumph of the Cross over the Crescent. He is still honored in Spain as a national hero for liberating the fatherland from the occupying Moors. Yet, as Richard Fletcher shows in this award-winning book, there are many contradictions between eleventh-century reality and the mythology that developed with the passing years. By placing El Cid in a fresh, historical context, Fletcher shows us an adventurous soldier of fortune who was of a type, one of a number of "cids," or "bosses," who flourished in eleventh-century Spain. But the El Cid of legend--the national hero--was unique in stature even in his lifetime. Before his death El Cid was already celebrated in a poem written in tribute of the conquest of Almería; posthumously he was immortalized in the great epic Poema de Mio Cid and became the centerpiece for countless other works of literature. When he died in Valencia in 1099, he was ruler of an independent principality he had carved for himself in Eastern Spain. Rather than the zealous Christian leader many believe him to have been, Rodrigo emerges in Fletcher's study as a mercenary equally at home in the feudal kingdoms of northern Spain and the exotic Moorish lands of the south, selling his martial skills to Christian and Muslim alike. Indeed, his very title derives from the Arabic word sayyid meaning "lord" or "master." And as there was little if any sense of Spanish nationhood in the eleventh century, he can hardly be credited for uniting a medieval Spanish nation. In this ground-breaking inquiry into the life and times of El Cid, Fletcher disentangles fact from myth to create a striking portrait of an extraordinary man, clearly showing how and why legend transformed him into something he was not during his life. A fascinating journey through a turbulent epoch, The Quest for El Cid is filled with the excitement of discovery, and will delight readers interested not only in Spanish history and literature, but those who want to understand how myth can shape our perception of history.

The Quest for El Cid

Biographies & Memoirs

Historical

Oxford University Press, U.S.A.

In March 1016 Earl Uhtred of Northumbria was ambushed and brutally murdered by a rival magnate with the full collusion of Englands ruthless new ruler, King Canute setting in motion a sixty-year cycle of violence, treachery, slaughter and revenge. In this gripping work of historical detection, Richard Fletcher sheds light on the Anglo-Saxon world, bringing to life characters such as Ethelred the Unready and William the Conquerer.

Bloodfeud: Murder and Revenge in Anglo-Saxon England

Oxford University Press

A treacherous murder in northern England on an early spring day in 1016 is used to introduce readers to the world of the aristocratic men and women of Anglo-Saxon England, their violence, their piety, their assumptions and experiences, their hopes and fears. In this book, award-winning author Richard Fletcher illuminates British society and politics in the years around the Norman Conquest, threading together scanty documentary evidence to produce a rich narrative.

Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations. "This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm. The authors offer innovative learning approaches including excellent web resources and case studies not found elsewhere." Dr. Thomas O' Toole, Head of School of Business , Waterford Institute of Technology Geared toward undergraduate and post-graduate students studying International Marketing, International Marketing, An SME Approach, blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape. Other features include: <ul>
<li>Real life examples on practical international marketing planning and strategy </li>
<li>Comprehensive coverage of the network perspective to international marketing </li>
<li>Case studies that represent problems and issues confronting managers </li>
<li>International Marketing Highlights in every chapter which provide a forum for classroom and tutorial discussion </li>
<li>Emphasis on environmentalism, ethics, electronic commerce and multilateral trade relations</li> </ul>
 To access the robust ancillary package which includes an Instructor¿s Manual, Power Point slides, a test item file, additional case studies and two extra chapters on Winning International Projects and Coping with Countertrade, visit www.booksites.net/deBurca. Dr. Sean de Burca is Professor of Marketing, University College Dublin, Ireland. Dr. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney. Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M*SAT) Group at the University of Technology, Sydney, Australia.

International Marketing: An Sme Perspective

Business & Money

Brown, Linden

De Burca, Sean

Marketing & Sales

Pearson College Div

A clear, intelligently-written guide to a crucial period of Spanish historyWritten in the same tradition as John Julius Norwich's engrossing accounts of Venice and Byzantium, Richard Fletcher's Moorish Spain entertains even as it enlightens. He tells the story of a vital period in Spanish history which transformed the culture and society, not only of Spain, but of the rest of Europe as well. Moorish influence transformed the architecture, art, literature and learning and Fletcher combines this analysis with a crisp account of the wars, politics and sociological changes of the time.

Moorish Spain

Henry_Holt

See the best price to sell, buy, or rent books by FLETCHER, RICHARD. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by FLETCHER, RICHARD

See the best price to sell, buy, or rent books by FLETCHER, RICHARD. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Conversion of Europe: From Paganism to Christianity, 371-1386 AD

The Conversion of Europe

The quest for El Cid

Cross And The Crescent: Christianity And Islam From Muhammad To The Reformation

The Cross and The Crescent: The Dramatic Story of the Earliest Encounters Between Christians and Muslims

The Quest for El Cid

Bloodfeud: Murder and Revenge in Anglo-Saxon England

Bloodfeud: Murder and Revenge in Anglo-Saxon England

International Marketing: An Sme Perspective

Moorish Spain