When Saddam Hussein's successor forms an alliance with Iran, strengthening their lethal army, shockwaves reverberate around the globe, and Captain Patrick Dillon and a U.S. Army Heavy Brigade are sent in to destroy the enemy. Original.

Tin Soldiers

Literature & Fiction

Farmer, Michael

Contemporary

Signet

From the bestselling author of Tin Soldiers torn from tomorrow's headlines-a cutting edge novel of a new World War. In the wake of the second Gulf War comes the revelation of shifting alliances in the Middle East. In Iraq, a stable new government has become a major global player rich with oil. OPEC has been redefined and the Saudis are left standing on the sidelines. But Russia is in turmoil. A hard-line Communist is in control, vowing to return Russia to its former power. His first move is to coerce the Saudi Crown Prince into a coalition to corner the world's oil market. His next is to assert his country's military power with a sudden act of aggression. It's time for the tanks to roll.

Iron Tigers

Genre Fiction

When Iranian terrorists capture the prototypes for an M4X1 Franks Combat System and the project leader, who is the only one that can activate the tanks, CIA officer Luke Dodd and a team of Green Berets must infiltrate the Iranians' stronghold before the U.S. meets a violent fate. Original.

War Dogs

United States

Onyx

Provides programmers at any level with thorough coverage of Visual J++++, from its programming fundamentals to the creation, debugging, and distribution of working Java applets and applications. Original. (All Users).

Visual J++ Bible

Computers & Technology

Leinecker, Richard C.

Archer, Tom

Muelver, Jerry

Networking & Cloud Computing

John Wiley&Sons, Inc.

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Advertising agencies are caught between fee-cutting clients and profit-hungry owners. In the meantime, their creative workloads are growing, driven by increased TV, digital and social advertising. How do agencies generate profit margins under these circumstances? Through downsizing, salary freezes and 'juniorizing.' Agencies are disinvesting in capabilities at a time when their clients' marketing challenges have never been greater. No wonder their clients are beefing up their internal capabilities and changing agencies at an accelerated rate! This is Madison Avenue Manslaughter, documented in detail by Michael Farmer, who has been working in the industry for the past 25 years. Farmer, who was formerly a Director of Bain &amp; Company, provides a gripping analysis of advertising agencies and their deteriorating situation. He describes the key trends that have weakened agencies during recent years -- the shift from commissions to fees, brand globalization, the rise of holding companies, client obsession with shareholder value, the digital and Internet revolutions -- and outlines the steps that senior agency executives need to take to restore health to their organizations and improved results to their clients. This book is a first of its kind -- a detailed examination of ad agencies as businesses: their cultures, organizations, management philosophies and strategic choices -- providing an unforgettable inside look at the Mad Men's declining world.
 Winner of the Gold Medal for Marketing books, 2016 Axiom Awards

Business & Money

Industries

Lid Pub Inc

The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees — a recipe for disaster. Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies. Not only does Michael Farmer's exposé offer the world's first effective definition of the real agency problem, it's the first time an advertising expert has offered corrective solutions to avoid inevitable disaster. Michael Farmer's Madison Avenue Manslaughter has been called "required reading for everyone who works in advertising — marketers and agencies alike."

Marketing & Sales

LID Publishing

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent “ fly on the wall” observer to record the strategic and operational transformation of Huge. Baxter was Huge’ s fifth CEO in four years. Huge had had a history of slow growth, client churn and marginal profitability. This book is the riveting story of Huge's journey through its transformation, with a revised mission, a new line of fixed-price products, and a single global organization that would permit Huge to help its clients accelerate their top line growth rates. "It’ s one thing to organize a change plan that assigns responsibilities to senior executives,” mused Baxter, “ and another thing to have the sum of their efforts add up to something greater. That is what we have achieved." Madison Avenue Makeover provides a unique insight into how one company changed in order to survive, and at the same time, redefined the advertising agency business.

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

See the best price to sell, buy, or rent books by Farmer, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Farmer, Michael

See the best price to sell, buy, or rent books by Farmer, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Tin Soldiers

Iron Tigers

War Dogs

Visual J++ Bible

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies