Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but act personally. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from recent events, it's this: it is not simply what we know that matters, but how we react to what we do not know. In practice, this means succeeding in six broad areas: leading with a purpose and reason, generating and maximizing revenues, rousing people and dreams, building relationships, maximizing a good reputation, and becoming resilient”the 6 R's for success.

Brands and Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers

Business & Money

Gallardo, Luis

Business Culture

LID Publishing

Why do things go wrong in companies that shouldn’t? The answer, according to Dr. Shelley Reciniello, often lies deep beneath the surface in the unconscious processes of leaders and their employees. Working as a sort of psychological detective, her job has been to consult with organizations and individuals to figure out what the real problem is when a poised for success corporate initiative fails, when a promising individual or team can’t perform, or when a well-conceived departmental project doesn’t deliver. When what has gone wrong doesn’t make sense, she looks for the unrecognized, underlying psychological issues that caused the problem. What’s going on unconsciously, out of awareness, is often more important than what is happening on the surface. How can you wake-up and become conscious of secret motivations, unrecognized Achilles heels, and hidden agendas in yourself and your employees? The Conscious Leader describes the nine most fundamental but often neglected truths about human beings and their workplace behavior in jargon-free, accessible concepts and examples. With humor and inspiration, Dr. Reciniello provides you with the principles and practices necessary for conscious leadership which you can immediately apply in your organizations.

The Conscious Leader: 9 Principles and Practices to Create a Wide-Awake and Productive Workplace

Reciniello, Shelley

Management & Leadership

The Age of Aging will begin in 2014 as the last of the Baby Boomers turn 50. No other global trend will do more to impact the way we live, think, act and interact with brands for the next 20 years!The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity… a chance to propel their brands and businesses forward rapidly and on a global scale.The Old Rush establishes a parallel with the famous California Gold Rush of the mid-nineteenth century, and draws on the author’s own insights and observations from a 30-year career at the forefront of the advertising business. In this book, Peter Hubbell makes a strong case for why the nearly 80 million Baby Boomers are Marketing’s Most Valuable GenerationTM and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success.The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: Decisiveness, agility, creativity and perseverance will be the skills needed to thrive with the aging consumer.

The Old Rush: Marketing for Gold in the Age of Aging

Hubbell, Peter

Marketing & Sales

In today’s business world, change of many kinds―technological, economic, social, and environmental―is outpacing the ability of organizations to predict it and manage it. As a result, the single most important capacity any company can develop is the power to adapt to change, and to do so rapidly, intelligently, and effectively. In Adaptive Capacity: How Organizations Can Thrive in a Changing World, Juan Carlos Eichholz―business consultant and acclaimed professor―offers a compelling analysis of the adaptive challenge. Through vivid examples involving organizations ranging from HP and Google to Telefonica and the US Marines, Eichholz provides a set of practical tools and ideas any leader can begin using immediately to succeed in a changing world.

Adaptive Capacity: How Organizations Can Thrive in a Changing World

Eichholz, Juan Carlos

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Advertising agencies are caught between fee-cutting clients and profit-hungry owners. In the meantime, their creative workloads are growing, driven by increased TV, digital and social advertising. How do agencies generate profit margins under these circumstances? Through downsizing, salary freezes and 'juniorizing.' Agencies are disinvesting in capabilities at a time when their clients' marketing challenges have never been greater. No wonder their clients are beefing up their internal capabilities and changing agencies at an accelerated rate! This is Madison Avenue Manslaughter, documented in detail by Michael Farmer, who has been working in the industry for the past 25 years. Farmer, who was formerly a Director of Bain &amp; Company, provides a gripping analysis of advertising agencies and their deteriorating situation. He describes the key trends that have weakened agencies during recent years -- the shift from commissions to fees, brand globalization, the rise of holding companies, client obsession with shareholder value, the digital and Internet revolutions -- and outlines the steps that senior agency executives need to take to restore health to their organizations and improved results to their clients. This book is a first of its kind -- a detailed examination of ad agencies as businesses: their cultures, organizations, management philosophies and strategic choices -- providing an unforgettable inside look at the Mad Men's declining world.
 Winner of the Gold Medal for Marketing books, 2016 Axiom Awards

Roberts, Kevin

Farmer, Michael

Industries

Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space …..and that is precisely the point of Getting Better With Age – Improving Marketing in the Age of Aging. Getting Better With Age is the second volume in Peter Hubbell's Age of Aging series. His first: The Old Rush – Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five “metaphorical case studies” that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories – get better with age. Finally, Hubbell offers readers 50 Ways to Get Better With Age – a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of “getting better with age” and are ready to get started. If you're looking for the secrets to success, this book is brimming with secrets gleaned from the author's extensive career in advertising and his rise to prominence as one of the world's leading experts on marketing to age. It's serious business content served up as enjoyably as fine wine that gets better with age. 
Winner of the Silver Medal for Marketing books, 2016 Axiom Awards

Getting Better With Age: Improving Marketing in the Age of Aging

What is it about certain individuals that inspire not only themselves but also the people around them, organizations, and even whole nations to be more creative, innovative and transformational?The core premise of the book is geared around the idea that inspiring leaders are not only successful because of what they do. It is primarily because of who they are. A certain sense of being that comes with deeper levels of awareness, which turns ordinary people into inspiring leaders.Whether you are a CEO, a director, a student, a parent, or merely someone who wants to inspire and make a positive difference in the world, reaching deeper levels of awareness is what will help you make that difference.

Be: Become Your True Self, and Inspire Those Around You

Goren-Gulek, Bahriye

Today everyone talks about collaboration. It's the buzzword of the 21st century. From collaboration in the boardroom, to the conference room, across industries, geographies and culture, it is indeed the leadership capability needed to build business alliances and partnerships and tackle the world’s toughest challenges. From product design to the sourcing of raw materials, and across channel relationships, partnerships and alliances are interwoven across all supply and demand elements of corporate value creation. Even non-for-profits, NGO's and Public Entities seek alliances and partnerships to meet the needs of an increasingly interdependent and interconnected humanity.
In this cutting-edge work and first-ever "how-to" guide for building successful collaborations, Martin Echavarria, a business collaboration expert sets out to improve the success rates of strategic alliances and partnerships to become more competitive, more nimble, and more innovative. To do this, he introduces us to a framework that combines a collaborative leadership methodology with a breakthrough alliance development process applied to any industry or size of partnering organizations. Applying his unique approach, collaboration emerges as teams work to develop business alliances. In turn they become resilient to change and able to capitalize on innovative-co-created-opportunities.
This book is an essential guide for any innovator who is interested in driving tremendous value and success for themselves and their companies in this new world of global business alliances.

Enabling Collaboration: Achieving Success through Strategic Alliances and Partnerships

Echavarria, Martin

Peter Drucker is known worldwide as “The Father of Modern Management.” But he was also the world’s most famous and successful independent consultant. The methods developed by Drucker remain highly relevant and continue to be used in today’s organizations. This book, written by Drucker’s first executive PhD graduate of the program he developed, is the first book to reveal in detail Drucker’s methods and ideas as a consultant.Jack Welch noted that his success at GE was based on Drucker’s consulting advice. Bill Bartmann became the 25th wealthiest man in America at one point. He, too, credits Drucker’s advice in helping with his success. This book is an encyclopedia of Drucker’s consulting approaches and how and when to apply them. Any consultant will find this book invaluable. However, executives and managers will also gain new insight into Drucker’s thinking and methods, and why they continue to have such tremendous influence over today’s organizations.

Peter Drucker on Consulting: How to apply Drucker s principles for Business Success

Cohen, William

The Book That Gets Better With Age is a collection of aphorisms and stories about the things that can get better as we age. It offers a humorous and insightful look through the looking glass of aging.
As you read the book, the type gets bigger. And, the illustrations that accompany each chapter illuminates the idea that aging is actually full of promise and not a diminishment of life.

The Book That Gets Better with Age - NEW PAPERBACK EDITION: Observations Through the Looking Glass of Aging

Love, Tim

Parenting & Relationships

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