The Competitive Edge explores the psychological factors that influence a distance runner's performance. The book is intended to help competitive runners get a handle on the 'inner game' of their sport and maximize their running potential. It covers such topics as: • the challenges posed by the psychological aspects of distance racing • the use of relaxation techniques to calm the body • the use of mental rehearsal to visualize and prepare for races • the care and feeding of a runner's 'emotional battery' • a discussion with top runners about the psychology of racing • the formulation of a mental training program

The Competitive Edge

Sports & Outdoors

Elliott,Richard

Miscellaneous

Simon&Schuster

The Competitive Edge explores the psychological factors that influence a distance runner's performance. The book is intended to help competitive runners get a handle on the 'inner game' of their sport and maximize their running potential. It covers such topics as: â€¢ the challenges posed by the psychological aspects of distance racing â€¢ the use of relaxation techniques to calm the body â€¢ the use of mental rehearsal to visualize and prepare for races â€¢ the care and feeding of a runner's 'emotional battery' â€¢ a discussion with top runners about the psychology of racing â€¢ the formulation of a mental training program

The competitive edge: Mental preparation for distance running

Individual Sports

PRENTICE/HALL

Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy and Elliott deal with advertising from a strategic rather that simply a descriptive standpoint, starting out with a broad look at what advertising is meant to do and then going on to provide the reader with an understanding of what it takes to develop effective advertising and promotion. The book contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. There are also a number of extended advertising case studies which are used to illustrate the application of the various theories discussed and each chapter concludes with a number of empirical exercises and a range of discussion and essay questions.

Strategic Advertising Management

Business & Money

Percy, Larry

Management & Leadership

Oxford University Press

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.

Strategic Brand Management

The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introduction, explicit chapter objectives, and learning outcomes. The chapters on 'Communication Strategy' and 'Processing the Message' have been significantly expanded, as well as the material on Integrated marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. Companion Web Site: Accompanying the new edition will be a comprehensive companion web site containing, for lecturers: Powerpoint slides and questions and exercises to test students; and for students: links to IPA case histories, web links, references to further reading, and questions and exercises.

Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at how the various aspects of advertising fit together. In this latest edition the topic of promotion has been woven throughout the text. A new chapter on message delivery has been introduced, looking at basic types of promotion as well as alternative ways of delivering advertising and promotion type messages, such as sponsorships and event marketing. A new chapter on understanding cultural differences has also been included for the new edition, giving consideration to issues of culture in respect of advertising strategy and execution. Case studies have been introduced to allow students to critically reflect on the material being covered in each chapter. The online resource centre will be updated in line with the text. The features of this can be outlined as follows: Student: Online glossary Additional questions Further reading updates Web links Lecturer: Suggested IPA case histories Suggested classroom exercises PowerPoint slides

Brands and Brand Management

Marketing & Sales

Routledge

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See the best price to sell, buy, or rent books by Elliott,Richard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Elliott,Richard

See the best price to sell, buy, or rent books by Elliott,Richard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Competitive Edge

The competitive edge: Mental preparation for distance running

Strategic Advertising Management

Strategic Brand Management

Strategic Advertising Management

Strategic Advertising Management

Brands and Brand Management

Brands and Brand Management

Brands and Brand Management

Brands and Brand Management