Books by Percy, Larry

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Advertising strategy: A communication theory approach image

Advertising strategy: A communication theory approach

Author(s): Percy, Larry
ISBN-13: 9780030559068
Publisher: Praeger
Released: Jan 01, 1980
Format: Hardcover, 301 pages
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Strategic Advertising Management image

Strategic Advertising Management

Author(s): Percy, Larry
ISBN-13: 9780198703655
Edition: 5
Released: Jun 14, 2016
Format: Paperback, 416 pages
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Strategic Brand Management image

Strategic Brand Management

Author(s): Percy, Larry
ISBN-13: 9780198704201
Edition: 3
Released: Sep 30, 2015
Format: Paperback, 352 pages
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Strategic Advertising Management image

Strategic Advertising Management

Author(s): Percy, Larry
ISBN-13: 9780198782322
Released: Aug 22, 2002
Format: Paperback, 288 pages
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Strategic Brand Management image

Strategic Brand Management

Author(s): Percy, Larry
ISBN-13: 9780198797807
Edition: 4
Released: Sep 19, 2018
Format: Paperback, 368 pages
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Strategic Advertising Management image

Strategic Advertising Management

Author(s): Percy, Larry
ISBN-13: 9780198835615
Edition: 6
Released: Apr 15, 2021
Format: Paperback, 488 pages
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Strategic Brand Management image

Strategic Brand Management

Author(s): Percy, Larry
ISBN-13: 9780199260003
Released: Feb 08, 2007
Format: Paperback, 288 pages
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Strategic Advertising Management image

Strategic Advertising Management

Author(s): Percy, Larry
ISBN-13: 9780199274895
Edition: 2
Released: Aug 11, 2005
Format: Paperback, 360 pages
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Strategic Advertising Management image

Strategic Advertising Management

Author(s): Percy, Larry
ISBN-13: 9780199532575
Edition: 3rd
Released: Feb 15, 2009
Format: Paperback, 448 pages
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Strategic Brand Management image

Strategic Brand Management

Author(s): Percy, Larry
ISBN-13: 9780199565214
Edition: 2
Released: May 08, 2011
Format: Paperback, 320 pages
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