<p>This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteenth and nineteenth centuries, and the dramatic impact of online marketing on the book trade. Other promotional tools discussed here range from the illustrated trade cards of eighteenth-century Paris to the rise of the book jacket and the cult of literary prizes in the twentieth century.</p>

Books for Sale: The Advertising and Promotion of Print Since the Fifteenth Century

Literature & Fiction

Edited by: Robin Myers

Michael Harris and Giles Mandelbrote

History & Criticism

Oak Knoll Press and The British Library

Next in the Publishing Pathways series, Publishing the Fine and Applied Arts examines aspects of the relationship between the business of print and the practice of art and design across five centuries.

Publishing the Fine and Applied Arts 1500-2000 (Publishing Pathways)

Arts & Photography

MICHAEL HARRIS

and Giles Mandelbrote

Graphic Design

See the best price to sell, buy, or rent books by Edited by: Robin Myers. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Edited by: Robin Myers