Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.
Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce—whether your company focuses on consumers or business-to-business.
From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.
Going Wireless also delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.
The best part is that these scenarios are supported by over 40 brand-name success stories, including:
<ul><li>How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians;</li></ul>
<ul><li>How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent;</li></ul>
<ul><li>How McKessanHBOC—a Fortune 40 corporation—used mobile technology to entirely eliminate all their manifest imaging costs.</li></ul>
While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.
This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.

Going Wireless: Transform Your Business with Mobile Technology

Business & Money

Easton, Jaclyn

Economics

Harper Business

StrikingItRich.com is not about the well-known giants, but something far more unusual and useful: 23 sites that have learned to do almost everything right. Each one has practical and fresh ideas to share - insider information that will nourish your e-commerce ambitions whether you are a budding entrepreneur or a Fortune 500 executive. Every type of web-based enterprise is featured, including information sites that rely on advertising revenue; subscription sites; online retailing to consumers; business-to-business sales; as well as sites with substantial international traffic. You'll also read about people who put their catalog or store on the Web and by doing so have added hundreds of thousands, even millions, of dollars to their bottom line. What is common to all is that they were started by ordinary folks with big dreams and modest budgets. Easton delved deep inside these 23 entrepreneurial minds to get answers to all your questions, candidly revealing exactly what works ... and what doesn't.

Strikingitrich.com (Striking It Rich.com) : Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of

Bezos, Jeff

Education & Reference

McGraw=Hill

Discusses every aspect of online auctions for both buyers and sellers, including the best auction sites, evaluating items, and avoiding frauds.

Online Auctions: The Internet Guide for Bargain Hunters and Collectors (CommerceNet)

O'Loughlin, Luanne

Millhollon, Mary

Marketing & Sales

Strikingitrich.Com: Profiles of 23 Incredibly Successful Websites You'Ve Probably Never Heard of

Profiles successful Web sites and the reason for their success with tips on how to get visitors to a site, building a Web site, cost-effective advertising, and customer service e-mail.

StrikingitRich.Com: Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of

Computers & Technology

Internet & Social Media

Provides descriptions, online addresses, and prices for products and bargains available through the Internet

Shopping on the Internet and Beyond!: Your Guide to the Biggest Bargains and Best Places to Shop Online

Coriolis Group

See the best price to sell, buy, or rent books by Easton, Jaclyn. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Easton, Jaclyn