Running Your Own Business

Duncan, Kevin

Teach Yourself

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

Business & Money

Marketing & Sales

A&C Black Business Information and Development

Running your own business can be a daunting, challenging and sometimes stressful experience, but also one of the most rewarding. This book expertly guides you through the principles of running a successful business. Crammed with practical advice—from assessing pro's and cons, to motivating yourself and adopting effective practices, it will prove invaluable as you tackle one of the biggest adventures of your life.

Run Your Own Business (Teach Yourself)

Management & Leadership

Hodder&Stoughton

Small Business Survival will give you all the help you need to not just get by” in the present economic downturn but to help your business emerge stronger, too. The author, Kevin Duncan, is an independent troubleshooter with a vast knowledge of many business types, writer of 5 bestselling business books, and winner of many creativity and effectiveness awards. His no-nonsense approach to the subject guides you through the key issues and questions you will face and gives you clear, practical solutions  to help ensure your business survives and thrives.

Small Business Survival (Teach Yourself)

Business Development & Entrepreneurship

Sunday: Get started with realistic goals and a detailed business plan, and do your market research.
 Monday: Learn strategies for building a network of contacts and how to handle meetings.
Tuesday: Learn how to get the product or service right and increase your margin.
Wednesday: Choose the most effective ways to communicate with customers and prepare useful marketing materials.
Thursday: Market yourself and your business and learn how to cut the jargon and describe what you do in 30 seconds.
Friday: Motivate yourself to work hard and ignore distractions and make a good impression as the face of your business.
Saturday: Avoid difficulties and problems through using personal planning and business planning tripwires.

Start Your Own Business in a Week (Teach Yourself)

Ready to unplug? Learn how to reclaim your life from all your gadgets at home and at work If you are suffering from technological overload, it’s time to pause and think. Author Kevin Duncan's How to Tame Technology and Get Your Life Back offers a set of ideas to help wean us off our technological drugs and lead a more fulfilling life. First, test how serious your condition is, then apply Kevin's proven solutions to your life, including rapid sequential tasking, communicating concisely, and using the best method of communication for the job. The author's advice helps you prioritize the way you use mobile phones, email, and social networking and gives you the gift of time and perspective.

How To Tame Technology and Get Your Life Back: A Teach Yourself Guide

Computers & Technology

McGraw–Hill Education

Sunday: Get started with realistic goals and a detailed business plan, and do your market research Monday: Learn strategies for building a network of contacts and how to handle meetings Tuesday: Learn how to get the product or service right and increase your margin Wednesday: Choose the most effective ways to communicate with customers and prepare useful marketing materials Thursday: Market yourself and your business and learn how to cut the jargon and describe what you do in 30 seconds Friday: Motivate yourself to work hard and ignore distractions and make a good impression as the face of your business Saturday: Avoid difficulties and problems through using personal planning and business planning tripwires

Start Your Own Business in a Week

So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct way, and frequently have no idea why we are doing something. This can lead to crippling inefficiency in business, and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose.  by behaving in a genuinely inquisitive way, you can get right to the heart of the matter and save yourself hours, days, and even months of anguish. The questions So what?, Why?, How?, and When? can be hugely effective when applied in the right context, and this book shows you how to use them.  Once all the right questions have been posed, there is a final sure-fire method for testing whether something is relevant and helpful. By completing the sentence "Something must be wrong if...", it is simple to work out if you are wasting your time. For example, "Something must be wrong if I don't want to go to work in the morning."  So What? shows you how to become truly inquisitive again. So let the questions roll. Pay attention to what the answers are. Learn from them, and you will immediately improve your prospects of finally getting somewhere in life.

So What?: The Definitive Guide to the Only Business Questions that Matter

Capstone

How many times have you thought of something crucial to do and then forgotten it completely? That's why people invented lists. And very useful they are too. If, and only if, they are used effectively. Put thirty things on a list, and it becomes too daunting. Put three things on, and there's no point in having a list. And so we have refined the art of list writing to allow for about ten or twenty things to do. But in truth, most lists are rubbish. Randomly assembled, they do little to help the author navigate their way through the maze of stuff to do. After all, the only point of a list of things to do, is to get things done. Tick Achieve does just that. It shows you how to get stuff done, with lots of little techniques tried and tested on scores of individuals over 25 years. This includes the cathartic and highly effective process of writing a list of what you are not going to do. The author has trained hundreds of people in the art of getting stuff done. There is no Big Plan as such (contrary to what many other books suggest). It's all about details, and they can be very easy to implement. Little things can make a massive difference. Once you get the hang of it, life gets easier. In a business context, and personally. You can sleep better and worry less. Concentrate on the things that matter, and leave out the trivia and irrelevant. Learn how to celebrate little bits of progress, look down your list, tick off a job well done, and shout Tick Achieve! EXAMPLE CHAPTER OUTLINE 1. BUSINESS INTELLIGENCE   "I'm too busy, I'm in a meeting": professional time wasting and how to avoid it   Teams; what's the point?   The problem with the business world: other people   How to think more and worry less   How being organised lets you take it easy   Action not activity   Outcome not output   "If I do x, then y will happen...'   2. STRAIGHT TALKING AND GETTING STUFF DONE   Permission to talk straight   Cliché and jargon red alert list   How to get to the point and get everything done quickly   Some ways to say no politely   How to liven up boring meetings   Spotting business bull****   Cutting through it and moving on   3. LEAVE IT OUT   Less really is more   How eliminating issues gets to faster answers in business   Write a list of what you are not going to do   Improving your time management   Simplifying everything   Being totally objective about the past   How leaving it out forces the issue   4. ONE IN A ROW   How breaking big problems down into small tasks really works   How to eat an elephant - in stages   Knock 'em down one at a time   Rapid sequential tasking: an alternative to multi-tasking   The one-touch approach   Tick, achieve, move on   5. LOOK LIVELY!   The value of energy: in business, and in life generally   Getting your attitude right   Why lazy people are unhappy people   Speed, that's the thing   Spotting pointless people   Ditching the time wasters   Don't waste time yourself: beware aimless net surfers   Cutting out the irrelevant stuff   6. HOW TO OUTTHINK YOURSELF   Pre-arranging tripwires   Dealing with problems   Pretend the job is finished   It's urgent - pretend it's not   It's not urgent - pretend it is   The art of outthinking yourself   7. TICK ACHIEVE   The art of great list writing   The Priority Matrix   The Growing Pane and how to use it   Tick achieve   So have you done it?

Tick Achieve: How to Get Stuff Done

People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into a single, perfectly sized volume are fifty of the most useful diagrams that are used by consultants, academics, MBA students, and smart managers globally to assist with problem solving and thinking. Triangles and pyramids, grids and axes, timelines, flows and concepts, and circles”the fifty diagrams are each presented and explained in an accessible manner, including tips and advice on how you can apply them to your own situations. 
LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

The Diagrams Book: 50 Ways to Solve Any Problem Visually (Concise Advice Lab)

LID Publishing

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