This text has been updated to include ethical concerns, standardization/adaptation, and export performance factors.

International Marketing and Export Management (International Business Series)

Business & Money

Albaum, Gerald

Duerr, Edwin

Strandskov, Jesper

Dowd, Laurence

International

Addison-Wesley

This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transportation and logistics, continued lowering of barriers to trade and investment, the growth of international alliances and the increasing globalization of business are examined. This book is focused on primarily on the marketing decisions and management processes involved in developing export and other international marketing operations. 
While the exporting focus remains for this fourth edition, more extensive material on other forms of entry and methods for evaluating market entry strategy and provided. This text is ideal for undergraduate and postgraduate courses in International Marketing or Export Marketing/International Trade. It can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced practitioners. For tutors there is an Instructor's Manual and overhead transparency files to accompany this text. The Instructor's manual includes, for each chapter, a teaching outline, answers to the end-of-chapter questions, answers to the end-of-case questions, and some objective questions for use in examinations.

International Marketing and Export Management (4th Edition)

Management & Leadership

Financial Times Management

This is the only book on the market that comprehensively covers both international marketing and export management, wth a focus on decision making and management processes.

International Marketing And Export Management

Ft Pr

This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 6th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising, including increased coverage of cultural differences, logistics, supply chain management and the impact of the internet on international marketing and exports. There is increased coverage of the 2 most important emerging markets of the the 21st century; China and India. New cases from companies including Dell, Unilever and Microsoft help students apply the theory.

International Marketing and Export Management

Pearson College Div

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

Albaum: International Mkt_p7 (7th Edition)

Marketing & Sales

Pearson

Radio and Television Acting: Criticism, Theory, and Practice

Humor & Entertainment

Radio

Praeger

Radio and Television Acting - Criticism, Theory, and Practice

Sullivan Press

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