Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques that managers need in order to analyze today's markets and capitalize on emerging opportunities. The reader is shown how to develop a marketing orientation in the organization and how this affects profit, growth and security. The development and implementation of marketing strategy through effective product, pricing and distribution, communications and service policies is then examined.

Marketing Management and Strategy

Business & Money

Doyle, Peter

Management & Leadership

PRENTICE/HALL

A practical and innovative two colour guide to marketing decision-making and the development of a marketing strategy, which takes an interdisciplinary approach. The coverage is global, topical and focused to exclude abstract theorising. Instructor's Manual (0-13-262247-5).

Marketing Management and Strategy (2nd Edition)

World War I in 100 Objects by Peter Doyle is a dynamic social history and perfect gift for history lovers. General readers and history buffs alike have made bestsellers of books like A History of the World in 100 Objects. In that tradition, this handsome commemorative volume gives a unique perspective on one of the most pivotal and volatile events of modern history. In World War I in 100 Objects, military historian Peter Doyle shares a fascinating collection of items, from patriotic badges worn by British citizens to field equipment developed by the United States. Beautifully photographed, each item is accompanied by the unique story it tells about the war, its strategy, its innovations, and the people who fought it.

World War I in 100 Objects

History

Historical Study & Educational Resources

Plume

This is the story of the building of Westminster Cathedral and its first 100 years of history, from the era of Cardinal Vaughan to 1995 and Cardinal Hume. The book centres around three main themes: the Cathedral as a national flagship for English Catholicism; the Cathedral as a building of architectural merit in its own right; and the Cathedral as the centre of the diocese of Westminster and as a parish church.

Westminster Cathedral: 1895-1995

Religion & Spirituality

Geoffrey Chapman

A core text for MBA marketing management courses, and for university short courses for executives; a supplemental text for undergraduate and postgraduate marketing strategy courses, and CIM strategy courses. "Marketing Management and Strategy "is a concise, practical management guide to the latest ideas in marketing and strategy for MBA and executive courses. It has already been adopted by many leading British business schools. It focuses on key issues relevant to modern business, drawing on the author's experience as a consultant to many major international companies. It gives practical, step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Its interdisciplinary approach is designed to appeal to all senior managers.

Ft Pr

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Marketing Management And Strategy

Stern, Philip

Pearson College Div

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. 
The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age

Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Marketing & Sales

wiley

This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. The governing objective of management in most of today?s leading companies is to maximize long-term returns to shareholders. This book redefines marketing?s role as contributing to this task of shareholder value creation. It explores how marketing planning and decisions about brands, pricing, communications, distributions, and the Internet drive corporate value. This step-by-step guide provides practical ways to develop marketing strategies that generate growth and shareholder value.

Marketing Management: A Value-Based Approach

Lukas, Bryan A.

Whitwell, Gregory

The Key to Earth History: An Introduction to Stratigraphy

The Key to Earth History introduces students to the basic tools used by geologists to reconstruct the Earth's history, and shows how these tools can be used to chart the pattern of global environmental change since the formation of the Earth some 4600 million years ago. It tells a story of mountain building, climate change and of the evolution of life, and uses the North Atlantic region (Europe and North America) as a study area to illustrate this story. Divided into two parts, the book shows how stratigraphy is the key to understanding the history of the Earth. The first part examines the basic stratigraphical methods used to establish, date and interpret the rock record as the product of a series of events whithin Earth history. The second part presents the results obtained by geologists, who have used these stratigraphical tools to reconstruct the pattern of global environmental change through geological time and focuses on the geological evolution of the North Atlantic region. The Key to Earth History is essential reading for geologists, geographers and environmental scientists, as well as to all those interested in the story of the planet. 'The authors provide no one with an alibi for bad stratigraphic teaching!'―Geoscientist 'The aims of this introductory textbook are to explain the process and pattern of Earth history, to generate interest and enthusiasm, to make stratigraphy fun and exciting! These aims are admirably achieved.'―The Holocene 'This is a great little book! I found that, not only was everything covered, but that it was covered in a refreshing, readable, no-nonsense fashion.'―Earth Science Reviews 'The Key to Earth History really should be compulsory reading for all ... geology students.'―Geologie

Science & Math

Bennett, Matthew R.

Baxter, Alistair N.

Earth Sciences

The Key to Earth History introduces students to the basic toolsused by geologists to reconstruct the Earth's history, and showshow these tools can be used to chart the pattern of globalenvironmental change since the formation of the Earth some 4600million years ago. It tells a story of mountain building, climatechange and of the evolution of life, and uses the North Atlanticregion (Europe and North America) as a study area to illustratethis story.Divided into two parts, the book shows how stratigraphy is the keyto understanding the history of the Earth. The first part examinesthe basic stratigraphical methods used to establish, date andinterpret the rock record as the product of a series of eventswhithin Earth history. The second part presents the resultsobtained by geologists, who have used these stratigraphical toolsto reconstruct the pattern of global environmental change throughgeological time and focuses on the geological evolution of theNorth Atlantic region. The Key to Earth History is essentialreading for geologists, geographers and environmental scientists,as well as to all those interested in the story of theplanet.'The authors provide no one with an alibi for bad stratigraphicteaching!'Geoscientist'The aims of this introductory textbook are to explain the processand pattern of Earth history, to generate interest and enthusiasm,to make stratigraphy fun and exciting! These aims are admirablyachieved.'The Holocene'This is a great little book! I found that, not only was everythingcovered, but that it was covered in a refreshing, readable,no-nonsense fashion.'Earth Science Reviews'The Key to Earth History really should be compulsory reading forall ... geology students.'Geologie

See the best price to sell, buy, or rent books by Doyle, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Doyle, Peter

See the best price to sell, buy, or rent books by Doyle, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Management and Strategy

Marketing Management and Strategy (2nd Edition)

World War I in 100 Objects

Westminster Cathedral: 1895-1995

Marketing Management and Strategy

Marketing Management And Strategy

Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Marketing Management: A Value-Based Approach

The Key to Earth History: An Introduction to Stratigraphy

The Key to Earth History: An Introduction to Stratigraphy