Human Information Processing: Introduction to Psychology

Health, Fitness & Dieting

Donald A. Norman

Peter H. Lindsay

Psychology & Counseling

Academic Press Inc.,U.S.

In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory—the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centered redesign of the machines that surround our lives.

Things That Make Us Smart (William Patrick Book)

Basic Books

The Design of Everyday Things

The MIT Press

Arts & Photography

History & Criticism

Business & Money

Management & Leadership

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

The Design of Everyday Things: Psychologie und Design der alltäglichen Dinge

Memory & Attention

Self-Help

Memory Improvement

John Wiley&Sons

Human information processing. Memory. Attention.

Memory and Attention: An Introduction to Human Information Processing (Series in Psychology)

John Wiley&Sons, Inc.

Explorations in cognition (A Series of books in psychology)

W.H.Freeman & Co Ltd

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Books by Donald A. Norman