Books by Dolan, Robert J.
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Managing the New Product Development Process: Cases and Notes
Author(s): Dolan, Robert J.
ISBN-13: 9780201526271
Marketing Management Readings: From Theory to Practice, vol. 3 (Marketing Management Series)
Author(s): Quelch, John A.
ISBN-13: 9780256031522
Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing)
Author(s): Quelch, John A.
ISBN-13: 9780256031539
Marketing Management: Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Author(s): Quelch, John A.
ISBN-13: 9780256109559