With fascinating cases and a rare insight into the business practices of the Middle East, this book discusses the limitations, challenges?and opportunities?Western companies can expect to encounter when marketing in middle eastern countries. Discussion of reasons for Western multinationals' avoidance of marketing in the Middle East educates readers in the obstacles that have prevented Western marketers from seeking markets in this part of the world. Examination of political and cultural fragmentation in the Middle East helps readers understand the existing economic differences in the region. The changing political climate in the Middle East is discussed, offering readers promising examples of the region's trend of openness to outsiders. The influence of Islamic principles on marketing and business relations is examined. The position and customs of Muslim women, and their potential as a strong market, is considered. Discussion of the cultural and religious differences that influence how business transactions are handled in this region acquaints readers with the subtle practices and customs of the Muslim culture in business negotiations. An excellent resource for professionals working in this area of the world.

Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

Business & Money

Quelch, John A.

Management & Leadership

Pearson College Div

Written by two highly-respected authors who are specialists in the field, this book helps readers develop a broad, yet focused, understanding of marketing in Latin America by providing extensive cases with information that is not readily available outside of Latin America, together with extensive notes that help put the cases in context. Marketing in the Changing Latin American Environment. The Opening of the Latin American Markets. Product. Price. Channels of Distribution. Communications. Managing the Marketing Mix. For Marketing Managers contemplating doing business in Latin American markets.

Cases in Strategic Marketing Management: Business Strategies in Latin America

D'Andrea, Guillermo J.

PRENTICE/HALL

Cases in Consumer Behavior

Ward, Scott

DeBruicker, F. Stewart

Sales Promotion Management (The Prentice Hall Series in Marketing)

The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare? While consumers have begun to insist on healthcare that is as convenient and personalized as nearly every other good or service they purchase, most healthcare provider organizations, physicians, and insurance companies remain woefully unprepared to meet this demand. Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand: · The differences between healthcare and other consumer-driven markets · What factors are most important for consumers in seeking care providers · How consumers make decisions about healthcare · The system-wide effects of increased consumer choice in healthcare · The important distinction between patients and consumers By celebrating the possibilities inherent to consumer-centered healthcare, Choice Matters offers a refreshing, empirically informed take on how healthcare in the United States can flourish, not wither, in the new economy.

Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)

Moore, Gordon

Boudreau, Emily

Economics

Oxford University Press

Multinational Marketing Management: Cases and Readings

Buzzell, Robert D.

Addison-Wesley

With case studies and insight into the business practices of Muslim countries, this text discusses the limitations, challenges - and opportunities - Western companies can expect to encounter when marketing in Muslim countries. It includes a discussion on the reasons for Western multinationals' avoidance of marketing in the Middle East and an examination of political and cultural changes and fragmentation in the Middle East. This study also includes an examination of the influence of Islamic principles on marketing and business relations, and an exploration into the position and customs of Muslim women - and their potential as a strong market.

Marketing & Sales

The Marketing Challenge of 1992

Salama, Eric R.

International

Contents are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Paper. DLC: Export marketing Management.

Global Marketing Management: Cases and Readings

Bartlett, Christopher A.

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Global Marketing Management: Cases and Readings, 2nd Edition

Addison Wesley Longman Publishing Co

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