Public Relations: Strategies and Tactics

Glen T. Cameron

Dennis L. Wilcox

Bryan H. Reber

Pearson Education US

Think Public Relations -- Access Card

Jae-Hwa Shin

Pearson Education Limited

Public Relations: Strategies and Tactics, 12th edition

Pearson Rental

<p> Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.  The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.  Designed for anyone interested in public relations, journalism, communication, and business. </p>

Public Relations: Strategies and Tactics (7th Edition)

Business & Money

Philip H. Ault

Warren Kendall Agee

Marketing & Sales

Allyn&Bacon

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Public Relations Writing and Media Techniques

Pearson Educacion

THINK Public Relations

Testgen Eq (MAC)

Politics & Social Sciences

Politics & Government

Longman

Public Relations Strategies and Tactics (Custom Edition for Miami University) (Part 5 Application, Chapters 17-22)

Glen Cameron

Pearson/Custom Publishing

RELACIONES PÚBLICAS: Estrategias y tácticas

PRENTICE/HALL

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Books by Dennis L. Wilcox