Public Relations: Strategies and Tactics

Glen T. Cameron

Dennis L. Wilcox

Bryan H. Reber

Pearson Education US

Think Public Relations -- Access Card

Jae-Hwa Shin

Pearson Education Limited

<p> Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.  The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.  Designed for anyone interested in public relations, journalism, communication, and business. </p>

Public Relations: Strategies and Tactics (7th Edition)

Business & Money

Philip H. Ault

Warren Kendall Agee

Marketing & Sales

Allyn&Bacon

THINK Public Relations

Foundations of Communications (Custom Edition for University of Texas of San Antonio)

Jess K. Alberts

john-m-lannon

Christina Beck

Pearson

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Books by Glen T. Cameron