Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R <ul>
<li>Recognize the four types of buyers</li> <li>Observe from the buyer's perspective, and adapt your message</li> <li>Acknowledge the buyer's special wants and needs</li> <li>Resolve the buyer's issues</li> </ul>
Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

Business & Money

Daum, Kevin

Marketing & Sales

wiley

Keep construction on track with helpful checklists Turn your dream of a custom home into reality! Thinking about building your own home? This easy-to-follow guide shows you how to plan and build a beautiful home on any budget. From acquiring land to finding the best architect to overseeing the construction, you get lots of savvy tips on managing your new investment wisely -- and staying sane during the process! Discover how to: * Find the best homesite * Navigate the plan approval process * Obtain financing * Hire the right contractor * Cut design and construction costs * Avoid common mistakes

Building your Own Home for Dummies

Engineering & Transportation

Engineering

For Dummies

Written by Kevin Daum, the author of "Building Your Own Home for Dummies." Mr. Daum, a 22-year veteran in the Banking and Mortgage industries shares his insights and experiences, giving frank advice on how to get the most of your mortgage. 
You'll Learn: 
- How Banks look at your finances - including the practices they don't share with you. 
- How to avoid making costly mistakes. 
- Why the 15-Year mortgage may be a rip-off. 
- 5 important questions to ask that will separate a good Loan Officer from a bad one. 
- Zero Point, Zero Fee Loans: There is no such thing as a free lunch. 
- Understanding the Purchase Transaction...from A to Z.

What the Banks Won't Tell You: How to Get the Most Out of Your Mortgage

Real Estate

Grady Parsons Publishing

Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in onlinemarketing and this fun-but-practical guide presents you with allaspects of video marketing from planning to production todistribution. You'll learn how to create a video strategy, producean effective video, put it online, and get your video to the rightconsumers so you can help your business succeed. The author teamhas vast experience in video creation and marketing and exploresten video campaigns so you can learn from their successes andchallenges.
<ul>
<li>Offers an overview of the video marketing process, how to buildit into an existing marketing plan, and create a video outline</li>
<li>Covers the necessary steps for creating the video, fromscripting to shooting to editing</li>
<li>Walks you through the process of sharing video on a companysite, social site, or other hosts and then draw the rightaudience</li>
<li>Details the new frontiers of video marketing including mobilevideo and measuring results</li>
</ul>
Featuring invaluable advice for creating an effective videomarketing campaign, Video Marketing For Dummies is essentialreading on this marketing trend.

Video Marketing For Dummies

Computers & Technology

Hein, Bettina

Scott, Matt

Goeldi, Andreas

Business Technology

Product Description 
You deserve a home that meets your specific needs and desires! 
If you find yourself dreaming of the perfect patio, the ideal kitchen, and inviting rooms where you love to spend time, it might just be time to start building! With Building Your Custom Home For Dummies, you won’t have to feel intimidated as you plan, finance, and oversee construction on your new oasis. You’ll learn what it takes to build a custom home, including which pros to call and when. This updated edition also covers the latest in real estate and home construction trends, including smart homes, green building, and banking options. 
It's more important than ever to live in a home that’s truly how you want it, truly your own. Now is the perfect time to get started―if you’re still in the dreaming stage, this book will help you identify your style and articulate your vision. If you’re further along in the process, you’ll benefit from checklists and pointers on reviewing architects’ plans, evaluating contractor bids, flipping the home you build, and more. \nThe latest guidance on building a beautiful home on any budget 
New ideas for high-tech homes with low carbon footprints 
Step-by-step instructions for securing financing, hiring architects, and finding reliable contractors 
Advice on how to invest your home-building budget wisely and plan for the future \nBuilding Your Custom Home For Dummies takes you from finding the perfect homesite through laying the foundation to framing and finishing―in the friendly Dummies style you can trust. 
 From the Inside Flap 
Build a place you’ll love to come home to 
Why settle for a house that looks like every other one in the neighborhood? With Building Your Custom Home For Dummies on your desk (right alongside those inspiring architecture magazines), you can design and build the home of your dreams. From brainstorming must-have features to hanging a wreath on the front door, this book walks you through what you need to know from start to finish. Get savvy on purchasing property, securing financing, and raising the walls that will become the setting for life’s next chapter. If you can imagine it, you can build it! 
Inside… \nLocate your ideal building site Hire an architecture and contracting team you can trust Finance smoothly and manage your construction budget Discover new green building techniques Oversee construction from A to Z Furnish, landscape, and maintain your property\nFrom the Back Cover 
Build a place you’ll love to come home to 
Why settle for a house that looks like every other one in the neighborhood? With Building Your Custom Home For Dummies on your desk (right alongside those inspiring architecture magazines), you can design and build the home of your dreams. From brainstorming must-have features to hanging a wreath on the front door, this book walks you through what you need to know from start to finish. Get savvy on purchasing property, securing financing, and raising the walls that will become the setting for life’s next chapter. If you can imagine it, you can build it! 
Inside… \nLocate your ideal building site Hire an architecture and contracting team you can trust Finance smoothly and manage your construction budget Discover new green building techniques Oversee construction from A to Z Furnish, landscape, and maintain your property\nAbout the Author 
Kevin Daum is the award-winning author of six books, including ­Building Your Own Home For Dummies. 
Janice Brewster Weiser has written extensively on custom homes and is a former editor of Log Home Living magazine. 
Peter Economy is a Wall Street Journal best-selling business author and ghostwriter of more than 100 books. 
Anne Mary Ciminelli is an author, editor, and ghostwriter.

Building Your Custom Home For Dummies

Economy, Peter

Ciminelli, Anne Mary

Brewster, Janice

Expert analysis of the leadership style of Tampa Bay&nbsp;Buccaneers&#8203; quarterback Tom Brady! &nbsp; The merits of business leaders are under scrutiny more and more these days, whether it's Travis Kalanick, Elon Musk, Mark Zuckerberg, or many others. But there's one place where true leadership is always revealed: on the field. And no matter what you think of the New England Patriots or the Tampa Bay Buccaneers, you can't argue with the success of Tom Brady, the winningest quarterback of all time. Both revered and hated by football fans, Brady is loved and respected by those who work with him, and his leadership abilities cannot be denied by even his harshest critics.&nbsp;The skills he uses to make his team successful year after year on the field can be executed in the workplace, whether you're a team member, team leader, or CEO. &nbsp; In 12 Lessons in Business Leadership: Insights From the Championship Career of Tom Brady, authors Kevin Daum and Anne Mary Ciminelli team up to analyze the strong leadership abilities of the six-time Super Bowl Champion, and translate them into accessible, practical lessons for any stage of your career. &nbsp; In this easy-to-read, entertaining book, the authors help you acquire and practice all the skills you need to have a championship season every year of your career. Practical and instructive, this book makes the perfect gift for anyone looking to rise in their particular vocation or looking to emulate one of the most respected leaders of today! &nbsp; Each chapter focuses on one of twelve leadership lessons gleaned from Brady's career and why it matters in your life and career. In the Executing the Play section of each chapter, the authors outline best practices on how leaders can apply that lesson in their workplace, as well as&nbsp;share exercises leaders can complete to develop and strengthen the skill and implement the lesson.

12 Lessons in Business Leadership: Insights From the Championship Career of Tom Brady

Management & Leadership

Skyhorse

WINNER: 2011 Outstanding Book Award from the American Society of Journalists and Authors. When does a green home project make financial sense? The authors of this book provide the answer to this and other questions relating to the cost (and relative value) of environmentally friendly home improvements. Eric Corey Freed and Kevin Daum are experts, respectively, in green building and in financing custom homes. In this information-packed book, they walk readers through 50 green home projects and break them down according to the positive impact they have on the environment, as well as the impact they may have (both positive and negative) on the reader's wallet. They evaluate a wide array of projects, including insulating pipes, weatherizing doors and windows, composting and recycling trash, installing a solar hot water heater, installing green countertops, upgrading appliances, building with reclaimed materials, and installing radiant heat. This unique perspective on going green is a reference that green-leaning homeowners simply cannot do without.

Green$ense for the Home: Rating the Real Payoff from 50 Green Home Projects

Crafts, Hobbies & Home

Freed, Eric Corey

Home Improvement & Design

Taunton Press

12 Habits Of Valuable Employees: Your Roadmap to an Amazing Career

Harnish, Verne

Job Hunting & Careers

ForbesBooks

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Books by Daum, Kevin