Quality score has been confusing and confounding paid search managers for years. The basic facts are simple, but the details have been elusive. Quality Score in High Resolution is the advanced guide to AdWords quality score. Written by respected paid search expert Craig Danuloff, and supported by technical interviews with Google's Ads Quality Team, this is the first and only resource that demystifies quality score and empowers you to deliver more impressions, higher click-through rates, and larger profits. This book dives deep, delivering details, explanations, and insights into the calculation, application, and management of quality score. You'll learn: <ul>
<li>All the forms of click-through rate Google tracks to calculate quality score.</li> <li>The secret of relevance.</li> <li>Why you can't trust the "quality score" number reported in AdWords.</li> <li>How landing pages really impact quality score.</li> <li>The goals you should set for quality score in your account</li> <li>A simple path to good or great quality scores</li> </ul>
The success of every keyword in your account is all decided by this powerful little metric. This book is your key to deeply understanding quality score and truly optimizing your paid search results. Advanced Reviews "AdWords can be difficult at times; and no part of AdWords is more frustrating than Quality Score. For advertisers to optimize for quality score - they need to understand Google's motivations and calculations. Then, you need to learn from the advertiser's viewpoint how to increase your quality scores while still maintaining profitability. Craig has put together the definitive book that combines these two areas and will help you to understand and improve your quality scores. This is a must read book for anyone concerned about their AdWords performance." -Brad Geddes, Certified Knowledge "Quality score plays a major impact on AdWords account performance, yet the full picture on quality score has always been clouded in a degree of mystery. Craig has lifted the veil off AdWords quality score and provided a comprehensive guide to help us understand the why, how, when, and if, questions we ask ourselves daily. This book covers it all, and after reading it I feel an increased level of confidence in successfully managing my client's accounts." - Kim Clinkunbroomer, ClinksWebService ("Mrs. C" in AdWords Help Forums) "If you invest from $5,000 a month to over a $1,000,000 a month, this is the book you MUST invest some time reading. Google uses quality score to balance the needs of the advertiser, the searcher, and themselves. Don't you believe you should have some edge into how that equation is made? In Quality Score in High Resolution, Craig Danuloff invested hundreds of hours to decipher and share with you the most important metric Google uses in determining your PPC success." - Bryan Eisenberg, New York Times bestselling author

Quality Score in High Resolution

Computers & Technology

Danuloff, Craig

Internet & Social Media

Potato Creek Books

For years you've laid out pages with PageMaker. Now Macworld PageMaker 6.5 Bible lays out the broad array of features available in Version 6.5 of PageMaker, one of the top desktop publishing programs around. Authors and desktop publishing experts William Harrel and Craig Danuloff share their own techniques for achieving immaculate typography, importing text efficiently and accurately, setting up timesaving style sheets and master documents, and doing all the other things that distinguish the work of the best desktop publishing professionals. In Macworld PageMaker 6.5 Bible, Harrel and Danuloff even show you how to take advantage of one of PageMaker's most exciting new capabilities - publishing HTML documents for the World Wide Web. Plus, Macworld PageMaker 6.5 Bible includes a valuable bonus CD-ROM containing a trial version of PageMaker 6.0, clip art, high-res photos, and files to accompany the book's hands-on instructions.

Macworld Pagemaker 6.5 Bible

Arts & Photography

Harrel, William

Graphic Design

John Wiley&Sons, Inc.

Provides advice to Mackintosh computer users on how to install and use the System 7 operating system to update and improve their computer system

Up & Running With Mac System 7 (Up & Running Series)

Operating Systems

Sybex, Inc.

A comprehensive guide to the Macintosh contains entries on such topics as hardware, software, utilities, and accessories, including tips on using the Mac more effectively and product and service reviews.

Encyclopedia Mac

McClelland, Deke

Reference

The System 7 Book: Getting the Most from Your New Macintosh Operating System

Ventana Communications Group

The System 7 Book: Getting the Most from Your New Macintosh Operating System/Book and Disks

Programming

Ventana Pr

For the IBM PC, this takes up where the documentation ends and shows users how to maximize the potential of this newly upgraded desktop publishing program. Extensively covers the advanced features added to Version 3.0.

The Pagemaker Companion: PC Version 3.0

Irwin Professional Pub Computer

The Pagemaker Companion (Dow Jones-Irwin Desktop Publishing Library)

Graphics & Design

Irwin Professional_Pub

Introduces the features of the FreeHand graphics program, demonstrates a variety of projects, and discusses the creation and manipulation of text

Mastering Aldus Freehand: Version 2.0

Provides information on the use of the popular desktop publishing program for flyers, corporate communications, advertisements, and brochures

The Pagemaker Companion PC Version 4.0 (BUSINESS ONE IRWIN DESKTOP PUBLISHING LIBRARY)

McCelland, Deke

Business One Irwin Computer

See the best price to sell, buy, or rent books by Danuloff, Craig. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Danuloff, Craig