mainstream Intl Mkth book--author is Hungarian and well-known Sold By Textbook Media Press ISBNs 9780996996211 Publish Year 2016 Language English Number of Pages 623 Edition 5th

INTERNATIONAL MARKETING: 5TH EDITION

Dana-Nicoleta Lascu

Routledge N Y,2008

Marketing: Essentials

KENNETH E. CLOW

Textbook Media Press

International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.

International Marketing

Business & Money

Marketing & Sales

Cengage Learning'

Essentials of Marketing

Atomic Dog

Formerly Marketing Frontiers: An Introduction to Marketing, this new edition introduces the challenges of marketing and an in-depth examination of those marketing management skills essential for handling the problems of a company in a complex economic, political, technological, and socio-cultural environment. Students -- adopting the stance of marketing consultants -- will solve a broad range of marketing problems, including consumer and industrial marketing problems, social marketing problems, as well as specific and general local and global marketing problems.

Essentials of Marketing, Second Edition

Kenneth, Clow

Atomic Dog Publishing

George L. Hiller

Dreamtech Press

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Books by Dana-Nicoleta Lascu