Integrated Advertising, Promotion and Marketing Communications: Instructors Manual

Business & Money

KENNETH E. CLOW

Marketing & Sales

Pearson

Instructor's Manual with Video Guide, Integrated Advertising Promotion, and Marketing Communitations, third edition

Donald Baack

Pearson\Prentice Hall

With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.

The IMC PlanPro Handbook [With CDROM]

PRENTICE/HALL

Integrated Advertising, Promotion, and Marketing Communications

Donald E. Baack

Pearson Education US

Instructor Review Copy for Integrated Advertising, Promotion, and Marketing Communication, Looseleaf

Pearson/Education

Book by Kenneth E. Clow, Donald Baack

Pearson/Custom Publishing

For undergraduate Advertising and Integrated Marketing Communication courses.This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life for students by incorporating professional perspectives and real-world campaign stories throughout the text. 

Integrated Advertising, Promotion and Marketing Communication W

The idea... behind this text is to prepare emerging marketing professionals with tools to succeed. Currently available texts do not meet the needs of the majority of students enrolled in the Marketing Management capstone course. So this book features four themes that make it distinctive and useful to marketing students. These include emphasizing customer service; focusing on entry-level and first-line supervisory positions; carefully integrating the disciplines of marketing and management; and providing methods to analyze the financial impact of marketing decisions - with a focus on financial analysis in every chapter.

Marketing Management

Textbook Media Press

Marketing: Essentials

Dana-Nicoleta Lascu

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Books by KENNETH E. CLOW