International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!

International Marketing, 2002 Update

Business & Money

Czinkota, Michael R.

Czinkota, Michael

Ronkainen, Ilkka

Management & Leadership

South-Western Pub.

Nelson Thomson Learning, 2009. Paperback

CDN ED Global Marketing

International

Nelson College Indigenous

Product Description 
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive. 
 About the Author 
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.\nIlkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.

International Marketing

Cui, Annie

Economics

Cengage Learning'

Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book International Business 7 th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters.

International Business

wiley

The most up-to-date text in the market, International Business arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government’s role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the text. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective.

Moffett, Michael H.

Ronkainen, Iikka A.

<ul>
<li>Alerts every business--whether current customers are local, domestic, or international--to the window of opportunity open to those willing to explore global markets </li>
<li>Brings you quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas </li>
<li>Shows you how to strike back when world competitors more into your territory and shrink your market </li>
<li>Serves as a guide to little-known sources of financing and credit to back your international venture </li>
<li>Explains all the strategic alternatives for going global--from exporting and licensing to distributorships and joint ventures </li>
<li>Helps you present, promote, and price your products and services to appeal to multiple world markets </li>
<li>Introduces you to the mysterious world of countertrade--and shows how successful businesses barter cars for coffee and computers for carpets and turn them into cash </li>
<li>Equips you to ride out the risks and reap the rewards of world-class entrepreneurship </li>
</ul>

The Global Marketing Imperative

Tarrant, John

McGraw=Hill

Instructor Required Material 
This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. 
We sell our products to students at a 25% discount for the NEW and complete textbook package. 
What do students say about the Atomic Dog Online Study Guide? 
Survey Results 
80% of students found that the end-of chapter quizzes helped them review and prepare for exams. 
Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. 
Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

Marketing Management, Third Edition

Kotabe, Masaaki

Atomic Dog Publishing

Instructor Required Material 
This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. 
What do students say about the Atomic Dog Online Study Guide? 
Survey Results 
80% of students found that the end-of chapter quizzes helped them review and prepare for exams. 
Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. 
Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

Marketing & Sales

See the best price to sell, buy, or rent books by Czinkota, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Czinkota, Michael

See the best price to sell, buy, or rent books by Czinkota, Michael. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International Marketing, 2002 Update

CDN ED Global Marketing

International Marketing

International Business

International Business

The Global Marketing Imperative

Marketing Management, Third Edition

Marketing Management, Third Edition