Marketing Research Im

CHURCHILL

South-Western

MARKETING RESEARCH TB/TM

International Thomson Publishing

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.  Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done.  This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

Basic Marketing Research Im/Tm

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Basic Marketing Research TB

Mktg Research 7e + Spss 10 07

Dryden Press

Overrun Edition: O/R Marketing

Business & Money

Marketing & Sales

McGraw-Hill Education - Europe

SALES FORCE MGMT INTL

Sales Force Management

WALKER

FORD

Richard D.Irwin, Inc

MKT VIDEO TAPE GDE/VIDEO DSK GDE. 1E

Instructor's Manual: Im Marketing

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