<ul>
<li> “This book clearly shows how today’s industry pressures and business challenges mandate renewal of the contract between organizations and their IT assets and people–and it illustrates how a service-oriented approach to IT can help organizations go through the necessary transformation. The role of governance in bringing IT and business closer together is particularly well explained, and the book is worth reading for that alone.” –Neil Ward-Dutton, Research Director, Macehiter Ward-Dutton “It’s easy to pay lip service to the concept of business/IT alignment, but in The New Language of Business, Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. I’d recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs.” –Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC “A very valuable read. In today’s globally connected marketplace profitable growth requires business flexibility and continuous innovation, both of which are increasingly proving to be impossible without business modularity and the new table-stakes technology SOA.” –Ron Williams, Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill “Sandy has provided a pragmatic and holistic perspective on Service Oriented Architectures. She adds credibility by sharing IBM’s in-depth customer research as well as case studies to support the findings. The book is a strong source book for those wanting to get started with SOA.” –Judith Hurwitz, President &amp; CEO, Hurwitz &amp; Associates, coauthor, Service Oriented Architectures for Dummies “Few people have thought as long or as hard about SOA as Sandy Carter. This book embodies her invaluable work and the work of many at IBM to research, define, deploy and make SOA happen. Useful not just from a SOA perspective, but also as a concise articulation of the contemporary concepts fundamental to understanding where business and IT are heading.” –Carol Baroudi, coauthor Service Oriented Architecture For Dummies, Senior Analyst, Aberdeen Group “The New Language of Business: SOA &amp; Web 2.0 is based on the collective feedback from industry leaders at organizations of all sizes, in more than 50 countries, who shared their views, experiences, and challenges of aligning technology with business goals.” –From the foreword by Steve Mills, Senior Vice President and Group Executive, IBM Software Group There is now a direct, provable link between an organization’s flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of key processes and infrastructure, both internally and externally. At the same time, they must learn to manage their processes far more dynamically and responsively. They must become flex-pon-sive*. Until recently, technology stood in the way of achieving these goals. Thanks to the emergence of service oriented architecture (SOA), Web 2.0, and open standards, technology now enables companies to achieve those goals. In The New Language of Business, one of IBM’s top SOA strategist demonstrates how business leaders can use innovations in technology to drive dramatic process improvements and support accelerating change. Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most. Drive competitive advantage through Service Oriented Architecture Leverage the value of business process components and IT services Achieve one version of the truth–finally! Use information as a service to improve business insight and reduce risk Master SOA governance and the service lifecycle Manage IT infrastructure for business results, both short-term and long-term Start fast: choose from three winning approaches Get quick wins with business process management, collaboration or information Implement on demand: what works–and what doesn’t Discover key success factors–and ten critical mistakes to avoid Create the flex-pon-sive* business! •Learn the secrets of success from industry leaders at organizations of all sizes, from over 50 countries–and why SOA was unanimously chosen as the best way to address their challenges •Leverage the IBM roadmap for SOA and Web 2.0 deployment, plus proven best practices learned in the field •Understand what it means to be flex-pon-sive*–and how your organization can get there In The New Language of Business, senior IBM executive Sandy Carter demonstrates how to leverage SOA, Web 2.0, and related technologies to drive new levels of operational excellence and business innovation. Writing for executives and business leaders inside and outside IT, Carter explains why flexibility and responsiveness are now even more crucial to success–and why services-based strategies offer the greatest promise for achieving them. You’ll learn how to organize your business into reusable process components–and support them with cost-effective IT services that adapt quickly and easily to change. Then, using extensive examples–including a detailed case study describing IBM’s own experience–Carter identifies best practices, pitfalls, and practical starting points for success. Build the flex-pon-sive* business * Flex-pon-sive* companies respond with lightning speed and agility to rapidly changing business needs. Flex-pon-sive* companies are focused on processes that are enabled for change through IT. Foreword Part I: Start at the Beginning–The Business Chapter 1: The Innovation Imperative Chapter 2: What Is Flex-pon-sive*? Chapter 3: Deconstructing Your Business: Component Business Model Part II: A Flexible Business Requires Flexible IT Chapter 4: SOA as the DNA of a Flex-pon-sive* and Innovative Company Chapter 5: SOA Key Concepts Chapter 6: SOA Governance and Service Lifecycle Chapter 7: Three Business-Centric SOA Entry Points Chapter 8: What about Web 2.0 and SOA? Are They Related? Part III: How to Implement Flex-pon-sive* in Your Business Chapter 9: The Top 10 Don’ts! Chapter 10: Case Study: IBM Chapter 11: Putting It All Together Glossary Index </li> </ul>

The New Language of Business: Soa & Web 2.0

Business & Money

Carter, Sandy

Management & Leadership

Ibm Press

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.” --Guy Kawasaki, author of Enchantment “Get Bold is...a book to be embraced, studied, and implemented.” --Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM! With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions How to Drive Maximum Business Value from Social Media! From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA: Align organizational goals and culture Gain social trust Engage through experiences Network your business processes Design for reputation and risk management Analyze your data ...and win! Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization. In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization. Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management. <ul>
<li> Identify the transformations needed to become a Social Business </li> <li> More fully leverage internal and external networks you already have </li> <li> Engage customers with “integrated, interactive, and identifying” experiences </li> <li> Use social techniques to streamline, extend, and improve your processes </li> <li> Manage the risks of deeper connections with clients and employees </li> <li> Analyze and socialize data to discover what’s happening and predict what’s coming </li> </ul>

Get Bold: Using Social Media to Create a New Type of Social Business

Marketing & Sales

IBM Pr

<ul>
<li> “This book clearly shows how today’s industry pressures and business challenges mandate renewal of the contract between organizations and their IT assets and people–and it illustrates how a service-oriented approach to IT can help organizations go through the necessary transformation. The role of governance in bringing IT and business closer together is particularly well explained, and the book is worth reading for that alone.” –Neil Ward-Dutton, Research Director, Macehiter Ward-Dutton “It’s easy to pay lip service to the concept of business/IT alignment, but in The New Language of Business, Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. I’d recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs.” –Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC “A very valuable read. In today’s globally connected marketplace profitable growth requires business flexibility and continuous innovation, both of which are increasingly proving to be impossible without business modularity and the new table-stakes technology SOA.” –Ron Williams, Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill “Sandy has provided a pragmatic and holistic perspective on Service Oriented Architectures. She adds credibility by sharing IBM’s in-depth customer research as well as case studies to support the findings. The book is a strong source book for those wanting to get started with SOA.” –Judith Hurwitz, President &amp; CEO, Hurwitz &amp; Associates, coauthor, Service Oriented Architectures for Dummies “Few people have thought as long or as hard about SOA as Sandy Carter. This book embodies her invaluable work and the work of many at IBM to research, define, deploy and make SOA happen. Useful not just from a SOA perspective, but also as a concise articulation of the contemporary concepts fundamental to understanding where business and IT are heading.” –Carol Baroudi, coauthor Service Oriented Architecture For Dummies, Senior Analyst, Aberdeen Group “The New Language of Business: SOA &amp; Web 2.0 is based on the collective feedback from industry leaders at organizations of all sizes, in more than 50 countries, who shared their views, experiences, and challenges of aligning technology with business goals.” –From the foreword by Steve Mills, Senior Vice President and Group Executive, IBM Software Group There is now a direct, provable link between an organization’s flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of key processes and infrastructure, both internally and externally. At the same time, they must learn to manage their processes far more dynamically and responsively. They must become flex-pon-sive*. Until recently, technology stood in the way of achieving these goals. Thanks to the emergence of service oriented architecture (SOA), Web 2.0, and open standards, technology now enables companies to achieve those goals. In The New Language of Business, one of IBM’s top SOA strategist demonstrates how business leaders can use innovations in technology to drive dramatic process improvements and support accelerating change. Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most. Drive competitive advantage through Service Oriented Architecture Leverage the value of business process components and IT services Achieve one version of the truth–finally! Use information as a service to improve business insight and reduce risk Master SOA governance and the service lifecycle Manage IT infrastructure for business results, both short-term and long-term Start fast: choose from three winning approaches Get quick wins with business process management, collaboration or information Implement on demand: what works–and what doesn’t Discover key success factors–and ten critical mistakes to avoid Create the flex-pon-sive* business! •Learn the secrets of success from industry leaders at organizations of all sizes, from over 50 countries–and why SOA was unanimously chosen as the best way to address their challenges •Leverage the IBM roadmap for SOA and Web 2.0 deployment, plus proven best practices learned in the field •Understand what it means to be flex-pon-sive*–and how your organization can get there In The New Language of Business, senior IBM executive Sandy Carter demonstrates how to leverage SOA, Web 2.0, and related technologies to drive new levels of operational excellence and business innovation. Writing for executives and business leaders inside and outside IT, Carter explains why flexibility and responsiveness are now even more crucial to success–and why services-based strategies offer the greatest promise for achieving them. You’ll learn how to organize your business into reusable process components–and support them with cost-effective IT services that adapt quickly and easily to change. Then, using extensive examples–including a detailed case study describing IBM’s own experience–Carter identifies best practices, pitfalls, and practical starting points for success. Build the flex-pon-sive* business * Flex-pon-sive* companies respond with lightning speed and agility to rapidly changing business needs. Flex-pon-sive* companies are focused on processes that are enabled for change through IT. Foreword Part I: Start at the Beginning–The Business Chapter 1: The Innovation Imperative Chapter 2: What Is Flex-pon-sive*? Chapter 3: Deconstructing Your Business: Component Business Model Part II: A Flexible Business Requires Flexible IT Chapter 4: SOA as the DNA of a Flex-pon-sive* and Innovative Company Chapter 5: SOA Key Concepts Chapter 6: SOA Governance and Service Lifecycle Chapter 7: Three Business-Centric SOA Entry Points Chapter 8: What about Web 2.0 and SOA? Are They Related? Part III: How to Implement Flex-pon-sive* in Your Business Chapter 9: The Top 10 Don’ts! Chapter 10: Case Study: IBM Chapter 11: Putting It All Together Glossary Index </li> </ul>

The New Language of Business: SOA & Web 2.0 (IBM Press)

"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." —Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution “It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly—The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.” —Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School “Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.” —Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: • Social networks with virtual environments, including Second Life • Online communities including Facebook • Viral Marketing and eNurturing • Serious Gaming • Widgets • Wikis • Blogging, including Twitter • RSS • Podcasting • Videocasting Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies—now, and for years to come. Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don’t forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels. ================================== Table of Contents Introduction A: Analyze Here, There, and Everywhere Chapter 1: Listening and Analyzing in the Global World Chapter 2: Segmentation in Action: The Nortel Case Chapter 3: Globalization: Lenovo, Google, Unilever, and IBM N: Nail the Strategy Chapter 4: Fish Where the Fish Are and Use the Right Bait Chapter 5: Relevance and Roles: Forrester Research Chapter 6: Lightly Branded: EepyBird, The Coca-Cola Company, and Mentos Chapter 7: Corporate Social Responsibility: IBM’s Project Green and Marks &amp; Spencer G: Go-to-Market Chapter 8: Break Through the Noise Chapter 9: Influencer Value: The IBM Case Study E: Energize the Ecosystem and Market Chapter 10: The New Vessels Chapter 11: Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-Davidson Chapter 12: Virtual Environments: The Coca-Cola Company and IBM Chapter 13: Widgets: The Use of Widgets at IBM Chapter 14: Blogs: Midwest Airlines and IBM Chapter 15: Serious Gaming: IBM’s Innov8 L: Leads and Revenue Chapter 16: Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPV Chapter 17: Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and Tellabs Chapter 18: Marketing Dashboards: IBM Cognos S: Scream Through Technology Chapter 19: Screaming World Changes Chapter 20: Technology Matters: IBM, Staples, Dell, and MyVirtualModel Putting It All Together Chapter 21: End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant Technology Chapter 22: The Top 10 Don’ts and the Marketing Organization of the Future The following materials can be found on the companion Web site at ibmpressbooks com/angels: Online 1: Relationship and Word of Mouth: Rackspace Online 2: Personal Branding Online 3: National Environmental Policy Act

The New Language of Marketing 2.0: How to Use Angels to Energize Your Market

Unlock the potential of the world's latest tech to solve your customers' most pressing problems In The Tiger and The Rabbit: Harnessing the Power of the Metaverse, Web3, and AI for Business Success, A Business Fable, former Amazon Web Services VP and COO and Channel Chief at Unstoppable Domains, Sandy Carter, delivers an engaging new narrative about a brand struggling to improve their customer experience. The company's technical and marketing teams must work together to present solutions involving Web3, the Metaverse and Artificial Intelligence, in doing so, they learn valuable lessons about digital identity, community, and data ownership. In the book, you'll find: <ul> <li>Strategies for combining technologies, like artificial intelligence and blockchain, to unlock previously unheard-of solutions to contemporary problems</li> <li>Explorations of the Metaverse's potential for new experiences</li> <li>The role of community in non-fungible token technology and what it means for the future of digital identity</li> </ul> An indispensable and exciting discussion of using the world's newest technologies to solve some of our customers' most intractable problems, The Tiger and The Rabbit will earn a place on the bookshelves of managers, executives, entrepreneurs, founders, board members, and other business leaders.

The Tiger and the Rabbit: Harnessing the Power of the Metaverse, WEB3, and AI for Business Success

Industries

wiley