Nobody Asked Me

Cannon, Tom

Cannon, Jack

Literature & Fiction

Penguin??Books

Corporate Responsibility (Finaincail Times Management Series)

Business & Money

Management & Leadership

Trans-Atlantic Pubns

This core business ethics textbook focuses on the responsibilities of business with regard to corporate governance and compliance, the environment and the economically and socially disadvantaged. It examines the development of the debate on business ethics and draws attention to the practical implications and issues surrounding any responsive strategy.

Corporate Responsibility: A Textbook on Business Ethics, Governance, Environment : Roles and Responsibilities

Ft Pr

In an environment where the chances of failure are much greater than success, what will make your company a winner? Drawing from fifty years of experience, research, and observation in entrepreneurial strategy, Tom Cannon offers a game plan for entrepreurs. Dividing the book into two basic parts―the marketplace (external environment) and the organization (internal environment)―he outlines the ten core capabilities that every business must master in order to be successful. Illustrating each principle through examples of real companies, and engaging the reader through diagnostics, checklists, and other interactive exercises, Cannon presents an essential resource for entrepreneurs; managers of startups, spinoffs, and other entrepreneurial units; and students of strategy and business development. At the heart of the book is an emphasis on how entrepreneurs can execute ambitious visions and strategies by mastering the basics and recognizing opportunities to continuously improve and innovate.

The Entrepreneur's Strategy Guide: Ten Keys for Achieving Marketplace Leadership and Operational Excellence

Praeger

Basic Marketing: Principles and Practice

Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more specialized needs. The role of information technology is discussed with reference to its impact on marketing - notably marketing management and marketing information services. The text reflects recent developments, particularly the growing importance of internationalism and the Single European Market, the application of new technologies, the growth of consumerism, environmentalism and the changing role of the state. The fundamental assumption of the book is that the interplay of academic and practical knowledge holds the key to understanding and applying marketing.

Thomson Learning

An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and case studies with exercises, plus humorous b&w illustrations and cartoons. This fourth edition reinforces the international, especially European, coverage introduced in earlier editions, and expands coverage of strategy and development, technology and innovation, ethical and environmental issues, and changes created by mass customization. Distributed by Books International. Annotation c. by Book News, Inc., Portland, Or.

Marketing: Principles and Practice

The book underlines Professor Cannon's belief that effective marketing remains the key to success in modern business. It should prove invaluable to students on undergraduate degree courses as well as those studying for the Diploma in Management Studies and the Chartered Institute of Marketing's Diploma in Marketing.

Marketing & Sales

"The Times" Good University Guide: 1996

O’Leary, John

HarperCollins, Publishers

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Books by Cannon, Tom