Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective. Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts. Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.

Which ad pulled best?

Business & Money

Burton, Philip Ward

Marketing & Sales

McGraw/Hill Contemporary

Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to transit. helpful features include a copy-fitting guide, proofreading marks, and a list of commonly misspelled or misused words.

Advertising Copywriting

Natl Textbook Co Trade

Instructor's manual to accompany Advertising copywriting, seventh edition

Reference

Ntc Business Books

Book by Burton, Philip Ward, Purvis, Scott C.

Which Ad Pulled Best?

Purvis, Scott C.

Which Ad Pulled Best?: Answer Key

Economics

Learningworks

Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective. Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts. Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.

Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work

Advertising copywriting

Grid, Inc.

This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.

Advertising copywriting (Grid series in advertising and journalism)

Grid Pub. Inc

Cases in advertising (Grid series in advertising and journalism)

Grid Pub

See the best price to sell, buy, or rent books by Burton, Philip Ward. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Burton, Philip Ward