Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.

Marketing Foundations and Functions: Text

Business & Money

Burrow, Jim

Eggland, Steve

Marketing & Sales

South-Western Educational Pub

Comprehensive workbook gives students the opportunity for extra practice of key concepts in the text. Stressing marketing principles and skills, the workbook provides opportunity to master vocabulary terms and apply critical thinking skills to chapter topics.

Marketing Foundations and Functions: Student Workbook

Applies principles and concepts of popular education to evaluation?a critical piece in program development and training with adults. Using real-life case studies, the book shows how the model works in a variety of settings to help trainers evaluate adult learning.

How Do They Know They Know?: Evaluating Adult Learning

Education & Teaching

Berardinelli, Paula

Vella, Jane Kathryn

Higher & Continuing Education

Jossey-Bass Inc Pub

Vella, Jane

Jossey-Bass

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Books by Burrow, Jim