Hey Hey Hey, You're Gonna Have A Good Time! It's predawn Saturday morning. You and your brother are the first ones up, gathering pillows and blankets and the TV warms up to the weekly Farm Report. Then, just as the sugar cereal kicks in, you begin your descent into the happy-spazzy TV world of Space Ghost, Sigmund and the Sea Monsters, Hong Kong Phooey, The Herculoids, and for the hard-core Saturday morning junkie, live-action shows like Jason of Star Command. Little did you know that this cherished world was also the battleground where greedy toy advertisers, network flacks, cutthroat cartoon companies, opportunistic politicians, and concerned parents struggled for the attention-deficit souls of America's youth. Brothers Tim and Kevin Burke bring us a loving, insightful, and hilarious examination of all aspects of Saturday morning television. Tune in and get ready for some fun.

Saturday Morning Fever: Growing up with Cartoon Culture

Humor & Entertainment

Burke, Timothy

Burke, Kevin

Television

St. Martin's: Griffin

How do people come to need products they never knew they even wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required "Lifebuoy" soap? With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas about cleanliness, this text examines the role played by commodity culture and its agents in the making of modern Zimbabwe. It combines history, social anthropology and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework and drawing on a wide variety of historical sources, the author explores the interactions between commodity culture and embodies aspects of race, gender, sexuality, domesticity, health and aesthetics in a colonial society.

Lifebuoy Men, Lux Women: Commodification and Cleanliness in Modern Zimbabwe

History

Leicester UP

How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women, a study of post-World War II commodity culture in Zimbabwe. With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas of cleanliness, Burke examines the role played by commodity culture, changing patterns of consumption, and the spread of advertising in the making of modern Zimbabwe. His work combines history, anthropology, and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework, and drawing on a wide variety of historical sources, Burke explores dense interactions between commodity culture and embodied aspects of race, gender, sexuality, domesticity, health, and aesthetics in a colonial society. Rather than viewing the production of needs simply as an imposition from above, Lifebuoy Men, Lux Women shows what heterogeneous and complex processes, involving the aims and histories of both colonizers and colonized, produced these changes in Zimbabwean society. Integrating political economy, cultural studies, and a wide range of the social sciences, Lifebuoy Men, Lux Women will find readers among scholars of colonialism, African history, and ethnography as well those for whom the problem of commodification is a significant theoretical issue.

Lifebuoy Men, Lux Women: Commodification, Consumption, and Cleanliness in Modern Zimbabwe (Body, Commodity, Text)

Business & Money

Industries

Duke University Press Books

Cocoa Puppy

Children's Books

Thunder & Ink

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Books by Burke, Timothy