Thunderbird: An Odyssey in Automotive Design

Boyer, William P.

Science & Math

CROWN PUB.

Thunderbird: An odyssey in automotive design

Taylor Pub. Co.

<p>Lee Iacocca (then president of Ford Motor Company) and the marketing department "felt that bigger was better, and in the days before the oil crises of the mid-1970s, there was no reason to feel otherwise," wrote the longtime director of the Thunderbird design studio, William P. Boyer, in his 1986 book Thunderbird: An Odyssey in Automotive Design. "Lee Iacocca knew that there were no limits to what some people could -- and would -- pay for prestige." As early as 1969, Boyer wrote, Ford's marketing division had concluded that, "the Bird had gained a reputation of being a cut above the other Ford Division cars. It wanted the Thunderbird to stand alone to some extent and appeal to those who, while attracted to the car, were not willing to admit they would drive a Ford. Quite a reversal of strategy from the original 'ruboff value' concept of the early Bird."</p>

Renaissance Pr

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Books by Boyer, William P.

See the best price to sell, buy, or rent books by Boyer, William P.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Thunderbird: An Odyssey in Automotive Design

Thunderbird: An odyssey in automotive design

Thunderbird: An Odyssey in Automotive Design