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Business Communication Today

Business & Money

Bovee, Courtland, L.

Management & Leadership

Mcgraw-Hill College

This text presents the dynamics of business communication and shows how to (1) learn basic principles of business communication, (2) understand important communication issues, and (3) to profit from up-to-date discussions of the latest developments.

Excellence in Business Communication

Thill, John V.

This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.  Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).  With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

Industries

McGraw-Hill Companies

This revision brings this survey of the various careers and disciplines within the field of business through the 90s and beyond. It covers such topics of recent interest as ethics and corporate social responsibility, multicultural management, global marketing and quality.

Business Today

Rachman, David J.

Mescon, Michael H.

Job Hunting & Careers

This text ushers students into the world of management through the eyes of real managers who work in real organizations - for-profit companies, not-for-profit firms, and government agencies. It presents hundreds of examples that grab student's interest while helping them understand the challenges, issues, and achievements of contemporary management. Students not only read about management, they experience it firsthand through a variety of highly involving activities in every chapter.With its unique case study/simulations, video exercises, assignments to improve communication skills, and a host of activities that foster critical thinking, it is an ideal undergraduate management text. Special features include - in-depth examination of global management (chapter 5); coverage of quality, productivity, and customer satisfaction throughout; balanced exploration of social responsibility and ethics; twenty videos and related exercises help students understand how management principles are applied. Also available - instructor's manual (0-07-006831-1), test bank (0-07-006833-x), study guide (0-07-006836-4), video series (0-07-911519-5), acetates (0-07-006835-6), transparency masters (0-07-074529-3), computerized test bank IBM 5 1/4" (0-07-831683-9), IBM 3 1/2" (0-07-833953-3).

Management (MCGRAW HILL SERIES IN MANAGEMENT)

Wood, Marian Burk

Dovel, George P.

This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.

Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)

Marketing & Sales

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.  KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).  MARKET: With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

Excellence in Business Communications

Skills

This text emphasizes real-life business situations, employing a conversational style to capture the dynamics of business communication. It teaches business communication skills and examines communication techniques. Its chapter openers feature real companies, and its real-world examples, real-company cases and involved writing style all bring the subject to life. In this fourth edition the technology and intercultural chapters have been revised and brought forward to the start of the book, two-thirds of the chapter opening vignettes are new, and greater emphasis is placed on the writing process and audience-centred messages. Half of the memo- and letter-writing cases are new, and each is now categorized by academic discipline (e.g. finance, management, accounting, etc) and by the focus of the exercise to emphasize writing across the curriculum.

This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and inviting without compromising academic strengths. The text presents hundreds of examples that hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by "Facing A Marketing Challenge" and "A Case For Critical Thinking: Meeting A Marketing Challenge" - thought-provoking scenarios from real companies that let students examine and emulate decisions faced by marketing executives.

Marketing (MCGRAW HILL SERIES IN MARKETING)

Houston, Michael J.

This full-colour text is an abridged version (68 fewer pages on reports) of 1995's "Business Communication Today", 4e, the best-selling business communication textbook. "Excellence in Business Communication" provides an exciting and dynamic new way of bringing the real world into the classroom. This is the first and only textbook that provides students with "on the job" experience through real-world simulations featuring actual companies. The text covers all the basic principles in a traditional sequence, but its real-life simulations, involving writing style, and eye-opening graphics all bring the subject to life as no other text does.

See the best price to sell, buy, or rent books by Bovee, Courtland, L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bovee, Courtland, L.

See the best price to sell, buy, or rent books by Bovee, Courtland, L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business Communication Today

Excellence in Business Communication

Excellence in Business Communication

Business Today

Management (MCGRAW HILL SERIES IN MANAGEMENT)

Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)

Excellence in Business Communications

Business Communication Today

Marketing (MCGRAW HILL SERIES IN MARKETING)

Excellence in Business Communication