From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to: write clearly and powerfully; rid writing of jargon and pompous language; organize material effectively; and avoid errors in spelling, grammar, and usage.

Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Mem

BLY, Robert w.

Blake,Gary

Literature & Fiction

Pearson

A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

Business & Money

Marketing & Sales

Macmillan General* Reference

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Complete Idiot's Guide to Direct Marketing

Management & Leadership

Alpha

Sets forth the elements of technical writing, the tasks of the technical writer, the principles of technical composition and editing, and essential aspects of English grammar and usage

Technical Writing: Structure, Standards, and Style

Engineering & Transportation

Engineering

McGraw-Hill Companies

Technical Writing Structure Standards and Style

Reference

Writing, Research & Publishing Guides

McGraw=Hill

The only career series designed expressly to turn passions into paychecks! These inspiring books let career explorers look at the job market through the unique lens of their own interests. Each book reveals dozens of ways to pursue a passion and make a living--including the training and education needed to polish hobbies and interests into satisfying careers.

Careers for Writers & Others Who Have a Way with Words

Job Hunting & Careers

Pt. I. Developing Strong Client Relationships from the Start. Ch. 1. Doing Business in the "Age of the Customer" Ch. 2. Selectivity: the Key to Longer, Happier Client Relationships. Ch. 3. How to Satisfy Your Clients by Understanding Their Needs Pt. II. Keeping Your Clients Happier Longer. Ch. 4. Giving Clients More than They Pay For. Ch. 5. Ensuring Satisfaction Through Client Communication. Ch. 6. Performing Services Above and Beyond the Clients' Request Pt. III. How to Handle Problems and Complaints. Ch. 7. Handling Price Complaints. Ch. 8. Handling the Client Who is Dissatisfied with Your Service. Ch. 9. Coping with Difficult Clients. Ch. 10. How to Prevent a Dissatisfied Client from Leaving You.

Keeping Clients Satisfied: Make Your Service Business More Successful and Profitable

Industries

Prentice Hall Direct

This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.

Advertising Manager's Handbook

Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK.

The White Paper Marketing Handbook

South-Western Educational Pub

See the best price to sell, buy, or rent books by BLY, Robert w.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by BLY, Robert w.