Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business. This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups. Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy. Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers. Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.

The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business

Conti, Dave

Bloom, Robert H

Reference

McGraw=Hill

The Inside Advantage (PB)

Business & Money

The New Experts Delivers a Practical Strategy for Recruiting &amp; Retaining Today's Seller-Agnostic Customers. Who are these ''new experts''? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. 
This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers: how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them--at their 4 Decisive Moments during the purchase progression: 
<ul>
<li>Now-or-Never Moment </li>
<li>Make-or-Break Moment </li>
<li>Keep-or-Lose Moment </li>
<li>Highly profitable Multiplier Moment </li>
</ul>
The New Experts turns today's most serious business challenge into a business-building advantage by providing a no-or-low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential business leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Experts.

The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments

Marketing & Sales

Greenleaf Book Group

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Books by Bloom, Robert H