We Are Like That Only - Understanding the Logic of Consumer India by Rama Bijapurkar is a highly analytical book about the Indian market, written by Rama Bijapurkar. The book deals with the structure of the Indian consumers, the reason behind why the Indian market is like that only and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.

We are like that only: Understanding the Logic of Consumer India

Bijapurkar, Rama

Portfolio

Lilliput Land: How Small is Driving India's Mega Consumption Story

Business & Money

Marketing & Sales

Penguin Business

Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals... She has developed a very strong case for learning India on its own terms before investing. This book is a critical read for anyone considering building a large franchise for themselves in India. - C.K. Prahalad Thought provoking and topical, it will be of great value to a wide spectrum of people, most importantly to those global firms and their senior management who are looking for credible insights and data to create these winning strategies. It will also be of immense help to those management students and academic researchers who are interested in understanding the Indian consumer market. - N.R. Narayana Murthy Winning in the Indian Market: Understanding the Transformations of Consumer India is one of the most insightful books on how a multinational company can win in India by managing the diversity, complexity and affordability of Indian consumers. My congratulations to Rama Bijapurkar for writing a reader-friendly book with captivating case studies based on her highly successful consulting experiences - Jagdish N. Sheth Rama Bijapurkar is one of the very few global minds who doesn't paint emerging markets with a developed country brush. In this book, she uses her deep understanding of India to deliver a highly informative piece of work. Anyone looking to profit from eh boom in developing countries such as India would be well advised to first read this very thoughtful - Ruchir Sharma India is a "chaos" market with many layers of opportunity beyond the obvious. This book has the rare insight and courage to describe the Indian market as it truly is and will be in the future. It is essential reading for anyone who is serious about doing business in India. - Kishore Biyani

Winning in the Indian Market: Understanding the Transformation of Consumer India

International

wiley

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Books by Bijapurkar, Rama