TATAlog Log (English) = Record-keeping device Log (Hindi) = People TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise a combination of being pioneering, purposive, principled and not perfect .

Tatalog

Bhat, Harish

Religion & Spirituality

India Portfolio

When they drink a cup of 'magic' coffee, Rahul and Neha are entrusted with a quest that promises to lead to great treasure. As they race from the plantations of Coorg to Japanese graveyards, they are trailed by the Yamamoto brothers-bearing grudges and carrying swords. Accompanied by a friendly ghost and armed with an extreme love of coffee, Rahul and Neha discover their passion for warm frothy concoctions and each other. But will they manage to evade their Japanese assailants and find the treasure they first set out for?

Extreme Love of Coffee

Literature & Fiction

Action & Adventure

Ebury Press

'Out of curiosity comes everything'-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.

The Curious Marketer: Expeditions in Branding and Consumer Behaviour

Business & Money

Marketing & Sales

The corporate masks we wear hide many a secret. The most potent are not the secret financial numbers or confidential strategy documents hidden away in locked drawers or in safes but the simple ones-good filter coffee, generosity and thirty minutes of me-time. This book offers a selection of fascinating and useful secrets that can help you be far more successful at your workplace. As a bonus, they can make you happier as well. You will find within a range of subjects-whether the best methods of fighting exhaustion, organizing your work desk, the power of listening, why kindness is so important, workplace lessons from Hercule Poirot and what you can learn from the cookies that your colleagues eat. Harish Bhat wields his pen with his signature insight to delight, inspire, provoke and change the way you see offices forever.

Office Secrets: 50 Human Truths You Should Absolutely Know

Job Hunting & Careers

PENGUIN RANDOM HOUSE INDIA PVT.LTD.

Restless Lives

Poetry

'Out of curiosity comes everything' -Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine , exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.

Curious Marketer: Expeditions in Branding and Consumer Behaviour

The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives.\nA diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India's first commercial airline and first indigenous car; how 'OK TATA' made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and 
many more.\n#TataStories is a collection of littleknown tales of individuals, events and places from the Tata Group that have shaped the India we live in today.

#Tatastories: 40 Timeless Tales to Inspire You

Biographies & Memoirs

Community & Culture

Jamsetji Tata: Powerful learnings for corporate success

Gopalakrishnan, R.

Professionals & Academics

Penguin Business

Demystifying Prompt Engineering: AI Prompts at Your Fingertips (A Step-By-Step Guide)

Industries

Harish Bhat

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Books by Bhat, Harish